TargetX Workshop Offers 100 Ways to Recruit Today's Students

Today's students expect two-way communication with the colleges trying to recruit them, which is a challenge for an industry accustomed to mailing printed pieces and sending static emails. This unique workshop will offer colleges 100 tips and techniques for establishing a more interactive recruiting process.

Bristol, PA (PRWEB) March 2, 2006 -- Some of the nation's leading experts in interactive recruiting will come together for an intensive one-day workshop entitled "100 Ways to effectively Recruit Today's Students."

Organized by interactive recruiting firm TargetX, the workshop will run from 8 a.m. to 4:30 p.m. on Thursday, March 30, in Las Vegas, Nevada.

"Recruiting today is all about engaging the student through two-way communication, involving the parents, and telling a compelling story," said TargetX CEO Brian Wm. Niles. "The purpose of the workshop is to provide 100 tips, trends and techniques for more effective student recruiting -- both online and when using traditional methods."

Major topics will include:

- Best Practices in Using Email, Blogs, IM and Online Events

- Techniques for Finding and Telling Your College Story

- How to Embrace Parents in Recruiting Students

- Critical Improvements to Make to Your Website

- How to Better Personalize Your Recruiting Efforts

- More Effective Copy for Print and Web

- Ways to Enhance the Campus Experience

- Measuring your Brand Perception in the Marketplace

The program is designed for admissions and enrollment officers, marketing and communications professionals and others responsible for implementing a more interactive recruiting strategy.

In addition to Niles, presenters will include Kari Chisholm, president of Mandate Media; Bob Johnson, editor of "Your Higher Education Marketing Newsletter"; Jeff Kallay, a top executive with Mindpower Inc; Robert McCullough, director of marketing and communications at Case Western Reserve University; and Laura Sizelove, director of parent relations at Biola University.

This event is the latest installment in a series of student recruiting workshops offered by TargetX, a pioneer in developing online tools and services for higher education marketing. The series has attracted more than 1,200 participants from colleges throughout the United States and Canada.

For more information, including biographies of the six presenters, click:

http://www.targetx.com/workshops/

Or call 877-715-7474, ext. 10l.

About TargetX

TargetX is a leading provider of interactive recruiting solutions to higher education, helping colleges lower their costs and strengthen their connections with prospective students. The company offers communications planning, creative services and proprietary technology to such clients as Columbia University, the University of Miami, Drexel University, Rochester Institute of Technology, the University of Oregon and Ohio State University.

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