Global Sun Care Products Market to Reach $5.6 Billion by 2015, According to New Report by Global Industry Analysts, Inc. GIA announces the release of a comprehensive global report on Sun Care Products market. The world market for sun care products is projected to reach $5.6 billion by the year 2015. The market is driven by the rising consumer awareness about sun protection, which is fuelling growth across all segments including sun-protection and self-tanning. The availability of sunscreens in various personal care categories such as anti-wrinkle lotions, daily wear and kids and baby care products is also driving sun care product sales. San Jose, California (PRWEB) February 11, 2010 Sun care protection has become a common feature in the personal care products industry, owing to the growing consumer awareness about skin health. Rising consumer expectations in terms of product characteristics such as durability, self-tanning, absorption, and water resistance are boosting innovation in the sun care products market. Manufacturers across the world are launching products with additional benefits such as anti-ageing components, fragrances, vitamins, glittery effects and rapid-drying effects. Sun care products market is also witnessing a trend towards products that offer multiple benefits. For instance, sunless tanners with sunscreen and insect repellent features, and broad-spectrum sun care products offering protection from a broad range of UV rays are boosting sales in the market. The demand is also rising for personal care products such as anti-wrinkle lotions, daily wear and kids and baby care products, which are integrated with sunscreen characteristics. The United States and Europe dominate the global sun care products market, as stated by the new market research report on sun care products. Increased consumer awareness, an aging baby boomer population, availability of wide variety of easy-to-use products, growing significance of organic and natural formulations, and aesthetics are driving sales in the sun care products market. Globally, sun protection products represents the largest segment in the sun care products market. Rising concerns about exposure to ultraviolet radiation and the need to prevent skin damage are contributing to the increased demand for sun protection products with requisite SPF levels. The market for after-sun products is driven by the growing demand for products with skin care, anti-aging and relaxation properties. Competition in the Sun Care Products market is intensifying, as manufacturers compete to offer consumers the best possible protection from UV radiation. Key players profiled in the report include Avon Products Inc., Clarins Limited, Estée Lauder Group, Energizer Holdings Inc., Johnson & Johnson, Neutrogena Corp, L'Oreal S.A., Beiersdorf AG, Schering-Plough Corporation/Merck, and Shiseido Co. Ltd., among others. The report titled "Sun Care Products: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, competitive scenario, product introductions/innovations, and recent industry activity. The study analyzes market data and analytics in terms of value sales for regions including The United States, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World by the following segments - Sun Protection, Self-Tanning, and After-Sun. For more details about this comprehensive market research report, please visit - http://www.strategyr.com/Sun_Care_Products_Market_Report.asp About Global Industry Analysts, Inc.
Global Industry Analysts, Inc.
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