BusinessEdge Solutions Experts To Tell CDI-MDM Audience: Think Customer Centricity and Meet Challenges Head On

Whether you’re talking financial services, communications or, any industry, complexity, competition and consumer expectations give companies a run for their money.

East Brunswick, NJ (PRWEB) March 1, 2006 -- Whether you’re talking financial services, communications or, any industry, complexity, competition and consumer expectations give companies a run for their money. To meet these challenges head on, experts recommend a broadened product and service offering paired with superior service and enhanced customer interactions at all touch points. These solutions exist in a client-centric model, and BusinessEdge Solutions Inc.’s Dave Schuette and Jon Taplin will make that case at the CDI-MDM Summit March 2 through March 3, at the Radisson Miyako, San Francisco.

Establishing client centricity and a client centric operating model with client data integration (CDI) technology, provides a hand-in-hand solution for operational efficiency and client / customer relationship effectiveness in the financial services and communications industries, according to Mr. Schuette, chief solution strategist and Mr. Taplin, an advisor in international communications management and digital media entertainment at BusinessEdge Solutions, an industry-focused business and technology consulting firm based in East Brunswick, NJ.

In his presentation, “Developing the Business Case for Client Centricity in Financial Services,” Mr. Schuette will take his audience through the steps of developing the business case for implementing a client centric solution. The group of financial services business, operations, data services and technology owners who are considering implementing CDI solutions will hear Mr. Schuette explain how customer centricity with its customer data integration (CDI) hub will enable the conversion of account data to client centric master data — a conversion that will result in tangible expense savings from improved operational efficiencies, technology consolidation considerations, relationship enhancement opportunities and compliance risk mitigation.

“The financial services industry has matured and become more complex with its requirement to guide client’s wealth management needs,” says Mr. Schuette, “For example, a client centric operating model enabled by a CDI hub with its ability to standardize, cleanse, match, enrich and synchronize all master reference data for each client enables financial advisors to spend less time doing operational work that is, in turn, more efficient and more targeted to the wealth management needs of individual clients.

Mr. Schuette and Mr. Taplin note that now the communications industry is maturing and in a position to benefit from the lessons learned from other maturing industries like financial services. In this context, Mr. Taplin will speak to business, marketing and technology owners who are considering implementing CDI solutions to collapse channel and product data in support of evolving future requirements within their firms. His presentation, “Content and Customer Centricity for the Communications Industry,” will focus on the evolution of the communications industry value chain and the vision to enhance it through the integration of content / media and customer profiles. The discussion will focus on the establishment of a multichannel and multiproduct customer profile that supports the basis for higher levels of personalization and advertising revenue, resulting in churn reduction and revenue enhancement.

“The industry is forcing a complexity of products and channels, and consumers are expecting a more personalized experience across channels and a predictive choice of interfaces,” says Mr. Taplin, noting that in the communications sector, companies must know who – and even where – their customers are. He says that this is contributing to the change in the advertising model. “Mass media marketing as we know it is over, and there’s life beyond the 30-second spot. Today, if a company knows my age, sex and zip code, they have the basic pieces to move from the classic advertising model of a 30-second T.V. or radio spot to on-demand interactive advertising on the web received either on a PC, a TV or a mobile device.”

“This is why,” Mr. Schuette emphasizes, “companies must raise the bar in their client relationships. This means that companies must go well beyond their product, or in the case of communications, channel relationships to drive the most personalized consumer relationship possible — one that’s derived by putting one face to the customer,” Mr. Schuette adds. “And customer centricity is all about that.”

About BusinessEdge Solutions Inc.

BusinessEdge Solutions Inc. is an industry-focused business and technology consulting firm offering strategy, process optimization and solution integration to clients in the financial services, life sciences and communications, media and content (CMC) industries. The company drives competitive advantage for its clients by leveraging innovative Velocity Platforms, visualizations of breakthrough business solutions; Reusable Solution Accelerators (RSAs) to reduce the time, cost and risk of client engagements; and EdgeWare, pre-engineered solution frameworks. BusinessEdge is distinctive among consulting firms in that its multidisciplinary consultants have an average 15 years of industry experience and expertise. This strong knowledge and experience base is at the core of the company’s unwavering commitment to create vision for its clients — and is the driver behind its delivery of high-impact, cutting edge solutions. See www.businessedge.com for a more detailed view of the firm’s expertise and a complete listing of all its capabilities and solutions.

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