Viewpoint Creative Gets In the Ring with Showtime Boxing

Viewpoint Creative has completed final editorial, design and composite on a :60 second spot celebrating Showtime Network’s 20th Anniversary of Championship Boxing. The piece features some of the greatest moments in the history of the sport with a who’s who of boxing superstars including Mike Tyson, Felix Trinidad, Marvin Hagler, Evander Holyfield, Sugar Ray Leonard, Tommy Hearns, and many more.

(PRWEB) March 13, 2006 -- Viewpoint Creative has completed final editorial, design and composite on a :60 second spot celebrating Showtime Network’s 20th Anniversary of Championship Boxing. The piece features some of the greatest moments in the history of the sport with a who’s who of boxing superstars including Mike Tyson, Felix Trinidad, Marvin Hagler, Evander Holyfield, Sugar Ray Leonard, Tommy Hearns, and many more.

The design was built to create an epic, theatrical look that captures the historical power of the fight footage while maintaining an edgy, contemporary feel consistent with the Showtime brand. Says Viewpoint Creative designer, Matt Silbert, “The idea is based around a shattering glass logo which conveys the incredible power and impact of a fighter’s punch and the damage it causes. The explosion of glass makes an arresting way to open the piece with the fragmented, deconstructed logo threading throughout – mixing with footage and type – finally reconstructing back together at the end. Then, for a big payoff: exploding one more time.”

Mark Koehne, Viewpoint Creative composite artist continues, “Avoiding overwhelming the great boxing footage with heavy-handed graphics, we chose to accent and seamlessly blend the footage in and out of the graphics in short bursts. Before and after each name montage, we rotoscoped the boxers out of their respective scenes to tie them into each graphic section. The type treatment of the boxers names is based on a journey through time, going back in infinite space and thrusting forward to hit as the V.O. tagged each name."

The spot is scheduled to air beginning in February on Showtime.

Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands. From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print, radio, and web production. Clients include Showtime, HBO, Sci Fi Channel, FX, Madison Square Garden Network, WE, OLN, CMT, Court TV, Cinemax, Discovery Networks, ESPN, HGTV, Travel Channel, Rainbow Media, PBS, and AETN International®.

For more information about Viewpoint Creative and it's services contact Amy Coblenz at 781-449-5858 also check out our website at www.viewpointcreative.com.

CLIENT: SHOWTIME

AGENCY: Viewpoint Creative Boston/Los Angeles

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