Success Through Advertising Challenges 'Intrusive Advertising'

Success Through Advertising (STA), a four-year-old global online advertising company, is creating an answer to a growing backlash against spyware and badware and other byproducts of intrusive online advertising.

Belize City, Belize (PRWEB) March 5, 2006 -- Success Through Advertising (STA), a four-year-old global online advertising company, is creating an answer to a growing backlash against spyware and badware and other byproducts of intrusive online advertising.

A White Paper released today, Rx for Safe Online Advertising, outlines a business model that is safer for advertisers and consumers.

"The model we are currently implementing combines elements that make it unique and potentially revolutionary," the paper states.

It involves distribution on a weekly basis of 78 percent of our gross revenue for the week to our active affiliates.

Active affiliates are paid to read ads on the company's global advertising site at

http://staretail.biz/

according to their level of participation in the company as advertisers.

The responsibility is to affiliates, not to stockholders.

This is not a club or a downline organization. It is a unique business model based on the felt need for an alternative approach to intrusive online advertising. We distributed nearly $100 million to our initial affiliate group during our first three years of existence as a largely private advertising business where people read each others ads.

With STA's public launch underway, the company is poised to undergo rapid growth, ensuring income to affiliates and a safe, secure advertising environment for advertisers and agencies, including a focus group component, reseller opportunities and the potential for exclusive partnerships.

"We hammer away at the safety factor," Michael Hamilton, Success Through Advertising's COO, said. "We advocate a major, global, highly popular, family-friendly site that is sort of a retail Craigslist. It saves people time and money. They can buy in one place, get better deals we negotiate, and also earn money if they participate fully as affiliates.

"Because we pay our affiliates to read ads we are in an incredible position. Our model is, we believe, the future of online advertising. The distribution model is too vulnerable to abuse. Security will be more and more the watchword of the future."

Hamilton had hard words for advertising practices that generate spyware and other intrusive violations of privacy.

"Advertisers are paying millions to companies whose practices are often borderline and an annoyance to Web users. The problem is what to put in place of distributed advertising," Hamilton said.

This White Paper reviews the intrusion problem and notes the following typical suggestions for the protection of personal information.

1. Protect your personal information. It's valuable.

2. Know who you're dealing with.

3. Use anti-virus software and a firewall, and update both regularly.

4. Make sure your operating system and Web browser are set up properly and update them regularly.

5. Protect your passwords.

6. Back up important files.

7. Learn who to contact if something goes wrong online.

"We have a better deal for the online public and for the advertisers as well," Hamilton said. "Our approach eliminates the problems associated with badware. We don't distribute ads according to demographic information about what a user is likely to click on. We believe consumers are intelligent enough to find what they are looking for without being followed about by ads."

###