Novintel Seminar Features High Profile Strategic Intelligence Cases, Presented by Senior Executives

What executives need for backing up strategic decision-making is thought-provoking analysis that generates discussion. A systematic Strategic Intelligence yearly cycle will facilitate this, but the most important thing is an organization that can bring the process to live. This was the key take from three different case presentations at Novintel’s Strategic Intelligence breakfast seminar, held in Helsinki on February 14, 2006. The presenters were senior executives from Perlos, Nokian Tyres, and Martela, and the program was highly regarded among the audience.

Helsinki, Finland (PRWEB) March 9, 2006 -- What executives need for backing up strategic decision-making is thought-provoking analysis that generates discussion. A systematic Strategic Intelligence yearly cycle will facilitate this, but the most important thing is an organization that can bring the process to live. This was the key take from three different case presentations at Novintel’s Strategic Intelligence breakfast seminar, held in Helsinki on February 14, 2006. The presenters were senior executives from Perlos, Nokian Tyres, and Martela, and the program was highly regarded among the audience.

Rapid changes in the EMS business drive the need to create an organization where strategic information flows without restrain, yet controlled

Says Tage Johansson, Chief Development Officer at Perlos, a global EMS company: ”In an evolving industry where consolidation development is in its early phases, our Strategic Intelligence needs to support us in avoiding an overload of irrelevant information, and in regularly sharpening our vision and finding new operational models. I see the greatest challenge in generating and maintaining an entire corporate knowledge management system where people are motivated to process and share critical business information; A well defined intelligence process and easy tools are only the first step, although important.”

The research process rules in strategic planning; “That’s when the discussion takes place”

In his presentation, Raimo Mansikkaoja, Vice President, Corporate Development at Nokian Tyres described their yearly planning cycle, and also a research study conducted in cooperation with Novintel. ”It is essential not to only focus on the outcome of a research process. Typically, when an in-depth report is done, there is little discussion about it afterwards. It is the process that counts: That’s when ideas and approaches are challenged, and new ones created”, Mansikkaoja says. He also stresses the importance of tight cooperation between the client and a vendor in highly strategic research projects: “Combining our own knowledge and effort of the client with the expertise of research professionals will lead to the best results.”

How to sense and capitalize on the trends that are constantly formulated around us?

Ilkka Koskimies, Marketing and Product Director at Martela, an office furniture manufacturer, had an interesting presentation about how working and the work itself are changing and how this affects the requirements from office furniture. Koskimies throws in the point of view of trend analysis: ”Systematically identifying and monitoring the trends that emerge and evolve around us is relatively demanding, but the real challenge is to turn the knowledge of certain trends into successful products and services that reflect these trends.”

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About Novintel

Novintel is a leading international provider of Market Intelligence services and solutions with offices in London, Helsinki, and Toronto. Our consultative expertise covers continuous market monitoring, strategic and tactical research, and intelligence software. Novintel’s clients are primarily large multinationals and smaller, growth-oriented companies operating in a wide variety of industries. Novintel’s international expansion has been supported by 3i Group, a world leader in venture capital and private equity. Novintel is a founding member of the Global Intelligence Alliance a global network of professional business research and Competitive Intelligence companies.

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