Swell Baby Opens Online Boutique With Style and Convenience In Mind

In an era of baby chic, new web boutique and order by catalog company owned by Rhoda Bueno offers more than the cookie cutter style. With the Brownie Points Program and dozens of designer labels, there is no need to shop anywhere else.

(PRWEB) March 8, 2006 -- Swell Baby opened its doors officially in January 2006 and has been well received among the high style parenting community. With recent press mentions in, Mommies with Style, Baby Boy Blog, The Daily Stroll, and Fashion Tribes, Swell Baby at http://www.Swell-Baby.com is in motion to rock the kid couture scene. They even offered a special promotion to celebrity moms and dads for the Oscar event gift bags.

Much like babies are a twinkle in their parent’s eye before they are born, Swell Baby was a twinkle in owner Rhoda Bueno’s eye after giving birth to her first child Jake.

“After leaving a career in the fast-paced, high drama world of celebrity, fashion, and lifestyle magazines behind to spend time with my new son, I found myself as the newest member of an astonishingly growing group of young, educated, fashion-forward mothers teetering on the verge of the biggest transition of their lives. Suddenly balancing the demands of motherhood while maintaining my own sense of self was no easy task.” – says Rhoda Bueno.

Gone were the days of Ms. Bueno’s long corporate lunches, weekly manicures and pedicures, and leisurely strolls downtown for indulgent shopping trips. She was now in the world of juice boxes, cheerios, and sleepless nights – and loving every minute of it! This truly shines through in her selection of product. Swell Baby may be among dozens of baby boutiques to recently hit the scene but there is no “been there, seen that” when you scroll through the pages of the website. Unique art for toddler rooms, savvy books for parents, and hip bath decor such as a rocket ship toothbrush holder are among the hand selected items both in the catalog and on the web.

Convenience and reliability are huge factors to parents when shopping and Bueno knows this. At Swell Baby the shopping can be done on the mother’s schedule. Midnight feeding/shopping on the web is stress free at Swell-Baby.com, and the reason why this shop is so attractive to the consumer. Not to mention that it is open 24 hours via website, with customer loyalty programs such as Brownie Points.

“With little free time to actually venture out on a shopping trip with baby in tow, I had a vision of creating a chic and easy one-stop baby shopping destination for mothers like myself. Now, with Swell Baby online and through our catalog, you can shop anytime – day or night – whenever you can snag a free moment” -States owner, Bueno

Swell Baby aims to inspire our fellow chic moms to outfit, develop and nurture a swell baby inside and out. Brands such as Tea Collection, Jellycat, Sozo, Jeeto, Baby Jak, Skip Hop and Samson Martin Maternity, Paulina Quintana, Appaman, Marese, Storksak, Petit Bateau, line the virtual shelves and tempt the shopper’s palate.

Online Media Inquiries Please Contact:

32Flavors PR

518.428.0921

###