DealerUps Helps Auto Dealers Better Target Customers with Polk Lead Scoring Integration and Database Enhancement Services Parayil & Mann Dealer Services Inc. (PMDS), a leading retail automotive consulting and technology provider, today announced the integration of R. L. Polk & Co.'s Lead Scoring into its DealerUps Customer Relationship Management (CRM) system. DealerUps has also added Polk's data hygiene and appending services to its system, which allow DealerUps' customers to have a more accurate customer database with regard to address, phone and email. Combined, these services are aimed at helping auto dealers better target customers and boost sales. Collaboration and Integration Provides Auto Dealers with Competitive Advantage and Potential for Increased Sales Revenues. Levittown, NY (PRWEB) February 8, 2010 Parayil & Mann Dealer Services Inc. (PMDS), a leading retail automotive consulting and technology provider, today announced the integration of R. L. Polk & Co.'s Lead Scoring into its DealerUps Customer Relationship Management (CRM) system (http://www.DealerUps.com). DealerUps has also added Polk's data hygiene and appending services to its system, which allow DealerUps' customers to have a more accurate customer database with regard to address, phone and email. Combined, these services are aimed at helping auto dealers better target customers and boost sales. For more information visit DealerUps at booth #3235 at the 2010 NADA convention and Exposition in Orlando, Fl, February 12-15. The integration with Polk provides auto dealers using the DealerUps system an additional tool to identify car buyers who are most likely to purchase a new or used vehicle. Internet leads are captured from within the DealerUps Internet Lead Management tool (Mailroom), which is fully integrated within its core CRM application. DealerUps then relies on Polk's industry leading automotive intelligence and sophisticated analytics to help dealerships optimize their Internet lead mix by determining the likelihood and timeliness of a lead converting to a sale. "Polk's Lead Scoring solution combines predictive modeling and analytic capabilities with rich automotive intelligence to impartially determine which Internet leads are likely to result in a vehicle sale," said Patrick Goodfellow, product director at DealerUps. "With this integration, our auto dealer clients can easily qualify their Internet customers' interest and readiness to buy a vehicle, providing them with a distinct advantage over their competition and increased sales revenues," Goodfellow added. "As a part of the scoring process, Polk Lead Scoring enhances Internet leads with a wide variety of proprietary automotive information and advanced demographic and lifestyle information before appending a score to the lead," said Andrew Price, vice president, Polk Automotive Retail Solutions. "This ensures the most sophisticated and robust lead scoring available in the industry and also includes reporting and analytical capabilities and emphasizes our ability to evaluate lead performance at the lead source, make and dealer level," he continued. The agreement with Polk additionally provides DealerUps with a centralized source of services which will enhance the value of any auto dealer's database by standardizing address information, eliminating undeliverable addresses, locating valid contact information such as phone numbers and e-mail addresses, and appending key market data. This enhanced database enables the auto dealer to build new or increased revenue opportunities and provides the resources to reach and market to customers and prospects more effectively. "We are very excited to be working with Polk to provide our dealers with these services to help them better target customers, boost sales and improve the bottom line," commented Stan Thomas, CEO DealerUps. About R. L. Polk & Co.
About Parayil & Mann Dealer Services, Inc.
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