So Sweet Boutique, Children's Specialty Clothing Store, Gears up to Open up their Shop on March 18th in Orlando

So Sweet Boutique started as an internet store that focused on selling children’s boutique clothing, flower girl dresses, children’s specialty clothing, smocked dresses, pageant gowns, and discount clothing. With lots of vision, the owner Jennifer Howe Rogan Starting as a work at home mom, takes her company to the next level and offers both an internet store and a brick and mortar store in small town Oviedo just outside of Orlando Florida.

(PRWEB) March 13, 2006 -- Jennifer Howe Rogan, while on bed rest with her third pregnancy, started dabbling on eBay with children’s retail. She also assisted a few friends overseas with obtaining certain clothing lines that they could not get locally. It was then that she created a little side business and realized that eBay was a unique way to supplement her family income. It also helped keep her mind at ease during tough moments.

Now she is looking to start up the first brick-and-mortar store for her expanding business, So Sweet Boutique Children’s Specialty Clothing Store, on March 18th Just Outside of Orlando, Florida in the small town of Oviedo, Fla.

It was after her pregnancy that she created her internet boutique selling upscale clothing. She established a small clientele and had home parties locally, generating more income. Inspired by her ability to make the system work, she wrote a book called “The Method to the Madness,” which helps other work-at-home parents understand how to sell children’s retail over the internet and on eBay. From start to finish it’s packed full of resources and tips on getting started and what mistakes to avoid.

So Sweet Boutique has been in business for over 2 years! Jennifer’s vision grew and created the spark to open a brick-and-mortar store. She knew that a children’s boutique would be a perfect fit in her small town of Oviedo, Florida. Oviedo is located just outside of Orlando and Daytona Beach nestled in central Florida.

Jennifer teamed up with former nursing college buddy Susan Powers to start the process of opening a store. While learning the ropes with Susan, Jennifer created an online magazine and free newsletter geared to the children’s retail industry. The magazine and newsletter aren’t just for boutique owners, but also geared for sales reps, fashion designers, manufacturers, and anyone in the children’s apparel industry! Project Manager Debbie Thomas runs their magazine, E-Boutique Online. Debbie is a “work-at-home grandmother" (WAHG) who had technical experience prior to coming on board with Jennifer and Susan.

“We are a dynamic team,” says Howe Rogan. “It’s hard to believe it all started from my closet and rolling racks of clothing in my dining room!” Together the three of them work on different angles of the children’s apparel industry while offering resources and their endless research to everyone.

Later this week So Sweet Boutique will open their first brick-and-mortar store locally in Oviedo, Florida. Their first shop is in a quaint little area in downtown on Broadway Street. They will be offering flower girl dresses, boy’s suits and tuxedos, pageant clothing, smocked outfits, and fun and comfy clothing sets that children can wear to school on a daily basis. Most outfits will be under $40.00 and flower girl dresses and pageant wear will be under $75.00, making it affordable for just about everyone.

So Sweet Boutique will be at 66 West Broadway Street near Lawton Elementary School, The Secret Garden day spa, and Oviedo Baptist Church. They are happy to join partnerships with local schools contributing 20% of net sales to participating schools, churches and fundraisers.

They will continue offering great prices on Flower Girl Dresses, Easter Dresses and will carry lines from Greggy Girl, Mud Pie, Kidorable, U Girl, Santiki Kids, Baby Lu Lu, Chicken Noodle and more.

If you’re out and about, stop in and visit Jennifer and Susan and see how affordable specialty and boutique clothing can be.

You can visit So Sweet Boutique at their online store at www.sosweetboutique.com and the apparel magazine is located at www.eboutiqueonline.com. For further info on Jennifer's book, visit www.cafeparents.com.

Their latest addition to the boutique, flower girl dresses and flower girl dress accessories, can be found at: www.sosweetboutique.com/store/default.asp

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