Startup Florida Completes Private Equity Investment in MOVO Mobile

New company provides on-demand framework for delivering mobile marketing applications.

SARASOTA, FL (PRWEB) March 15, 2006 –-

Startup Florida, an early stage investment fund for hi-tech companies, today announced the closing of a new investment in MOVO Mobile, a software company providing a single, integrated framework for delivering on-demand mobile marketing solutions to businesses seeking to extend their advertising and marketing messages to consumer's mobile devices. Dan Miller, Managing Partner of Startup Florida, is assuming CEO responsibilities for the company. Terms of the financing were not disclosed. The company’s headquarters are located in the Startup Florida Incubator in Sarasota, Florida.

"We are thrilled to add Movo Mobile to our portfolio of investments,” said Rich Swier, Managing Partner of Startup Florida. “Known as the Third Screen, the mobile channel is quickly becoming a critical component of any and every advertising campaign, and Movo Mobile stands at the forefront of this burgeoning market.”

Dan Miller added, “This is an exciting time for marketers and advertisers alike. Until recently, integrating the mobile channel into an existing cross media promotional campaign required significant investments in technology and infrastructure. Not so with MOVO. Our on-demand architecture allows advertisers and marketers to get involved with mobile marketing quickly and easily. No prohibitive costs or lengthy implementation, just a quick sign-up process that allows advertisers to start measuring campaign effectiveness and capturing qualified leads like never before possible.”

Current MOVO solutions include:

•     MOVO Property: A mobile marketing solution that allows real estate professionals, auto dealers, and other luxury providers to launch, manage and track advertising efforts by engaging mobile phone users at the property location.
•     MOVO Agency: A mobile marketing solution that allows ad agencies to launch, manage and track advertising efforts on behalf of clients seeking to engage mobile phone users with the latest product and service offering.
•     MOVO Event: A mobile marketing solution that allows event promoters to more effectively market and promote live events to their target audiences via mobile phones.

About Startup Florida

Startup Florida promotes the creation and acceleration of technology businesses by providing capital, mentoring and a supportive community for entrepreneurs. Our early-stage venture funds serve to connect entrepreneurs with active angel investors throughout the State of Florida. For more information, please visit http://www.startupflorida.com.

About MOVO

MOVO is a software company providing a single, integrated framework for delivering on-demand mobile marketing solutions to businesses seeking to extend their advertising and marketing messages to consumer's mobile devices.

Our marketing solutions are delivered via a web-based, hosted architecture that simplifies the mobile marketing process by eliminating the implementation burdens associated with stand alone systems, reducing marketing campaign efforts and costs from startup to conclusion, and helping marketers and advertisers generate qualified leads while making informed decisions regarding their campaign effectiveness and follow up strategies.

For more information on MOVO, please visit: http://www.movomobile.com.

Media Contact:

Jason Broom

941.928.3890

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