PRWeb Case Study: Online News Releases and Search Marketing

Strategic Communications Firm Integrates PR and SEO to Fill Sales Pipeline and Provide Services to Clients

Lanham, MD, (PRWEB) February 11, 2010

PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS) today announced it has published a new case study on Sterling Va.-based Conversion Pipeline. The case study details how Conversion Pipeline, a strategic marketing communications firm serving small business and non-profit clients, integrates a variety of Web-based marketing tactics to drive leads and sales.

Founder and serial-entrepreneur, Michael Delpierre notes that online news releases distributed through PRWeb are an instrumental component of a marketing program that also includes social media marketing, Pay-Per-Click (PPC), Search Engine Optimization (SEO) and e-mail marketing. Delpierre uses the same techniques to drive growth for his clients that he uses for his own business.

“We drive sales leads and revenue for our clients,” says Delpierre in the case study. “PRWeb’s news release distribution adds measurable and reportable value, and is a key component to our marketing and branding solutions.”

Conversion Pipeline has seen measurable results from its efforts as well – Web site traffic has increased 35 percent and the firm has secured 10 solid new sales leads. Delpierre and his company seek to drive similar results for their clients and notes that small businesses especially, sometimes view search and social media marketing as complicated.

“Conversion Pipeline’s story underscores how the perception and use of the press release is changing,” says Jiyan Wei, director of Product Management with PRWeb. “More aptly called ‘news releases’ these have become a communications channel not just for the media but also for reaching customers directly.”

The complete case study can be read online at: http://www.prweb.com/pr/customer-examples/conversion-pipeline.html

About PRWeb
PRWeb is recognized as a leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offers press release writing tips to help small businesses to succeed. PRWeb is an online news distribution service of Vocus, Inc., a leading provider of on-demand public relations management software. For more information, go to http://www.prweb.com.

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,400 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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