Doie Launches Its Second Loungewear Collection

Fall line includes sexy, luxurious pieces in eco-friendly bamboo jersey.

New York (PRWEB) March 22, 2006

Doie, a New York-based line of sophisticated, versatile loungewear, today premiered its second collection. Following its immensely popular debut collection, the Fall assortment maintains the Doie aesthetic of Asian-inspired clean lines and a flattering fit. This season, however, designer Sara Kirsner uses a combination of bamboo jersey, an incredibly soft and breathable earth-friendly fabric, and 100% silk trim to create each piece. This collection still suits the woman for whom comfort and style are priorities, but also addresses a world-wide demand for apparel that is gentle on the environment.

Doie’s Fall line features Camisoles, Chemises, Shorts, Pants, Hoodies and a Kimono-inspired robe in luxurious, yet sustainable, fabric made from black bamboo jersey with a stunning printed silk trim. As is consistent with Doie, the collection is comfortable enough for sleep, but way too stylish to keep behind closed doors- the separates can easily be mixed in with your daily wardrobe.

“Stylish women are increasingly more environmentally conscious, and are looking for chic apparel that is also eco-friendly,” said founder Sara Kirsner. “My Fall loungewear echoes this philosophy with the use of sustainable materials that are both luxurious and comfortable. Gone are the days of itchy and stiff hemp fabric; the new eco-friendly alternatives are divinely soft and flattering.“

Worn as a set for lounging or as separates for lunching, Doie’s versatile styles are a must for women looking for clothing with the comfort for sleeping and the style for socializing. To the delight of chic, eco-conscious women everywhere, Doie will be available for online purchase and pre-order in April at http://www.doiedesigns.com, and the Fall collection will hit retail boutiques in July. Price points range from $47-$128.

About Doie

Founded in 2005 by designer Sara Kirsner, Doie is a New York-based line of sophisticated, versatile loungewear. The collection of tops, tanks, hoodies and pants offers elegant, stylish and comfortable pieces to be worn from bedroom to brunch. Manufactured in New York, Doie is currently available in boutiques across the country. For more information, styles and availability, visit the website at http://www.doiedesigns.com or contact 212.481.2277.

# # #