Media Alert: Battery Recycling Program CEO Alerts Ontario Organizations About Imminent Mandatory Battery Recycling Regulations

Waste Diversion Ontario decision will financially and operationally affect hundreds of retailers, businesses, municipalities and manufacturers operating in Ontario.

Toronto (Vocus) February 17, 2010

Who: Carl Smith, President & CEO of Call2Recycle®, the only free rechargeable battery and cell phone collection program in North America, operating in Canada since 1997.

What: On February 24, Waste Diversion Ontario will consider whether a longstanding and successful industry-sponsored recycling program will be selected to recycle all household batteries in Ontario effective July 1, 2010. This move will financially and operationally affect hundreds of retailers, businesses, municipalities and manufacturers operating in Ontario. In the past decade, Call2Recycle has recycled more than 800,000 kilograms of batteries in Ontario, serving as the leading authority on battery recycling programs. The Ontario model has the potential to serve as an example for future industry stewardship programs across the continent.

When: Smith is available for telephone interviews at various times between Feb. 16-24 to answer questions about the far-reaching implications of the Waste Diversion Ontario decision to allow an independent organization to manage the province’s battery recycling efforts.

About Call2Recycle
Call2Recycle® is the only free rechargeable battery and cell phone collection program in North America. Since 1994, Call2Recycle has diverted more than 50 million pounds of rechargeable batteries from local landfills and established a network of 30,000 recycling drop-off locations. Advancing green business practices and environmental sustainability, Call2Recycle is the most active voice promoting eco-safe reclamation and recycling of rechargeable batteries and cell phones. Call2Recycle is operated by the non-profit Rechargeable Battery Recycling Corporation (RBRC). Learn more at call2recycle.ca or 877.2.RECYCLE.

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