OTAir Introduces Nationwide Mobile Text Message Marketing Services

OTAir LLC, a Richmond, VA based mobile marketing and media firm, announced today the introduction of mobile text message marketing products and services for businesses and consumers. Now available nationwide, OTAir enables consumers to actively engage a company's marketing media to receive an immediate incentive, such as a coupon, or for further information. The SMS or text message responses are trackable by the advertiser in real-time while maintaining mobile user privacy.

Richmond, VA (PRWEB) March 23, 2006 -- OTAir, a mobile marketing and media firm, announced today the introduction of nationwide, mobile text message marketing products and services for businesses and consumers.

Jim Washok and Chris Littleton, co-founders of OTAir, explain their suite of initial services. “TXTmarkTM is our core product that permits customers to actively engage a company’s advertising by using the text messaging feature of their cell phones,” says Washok. “For example, if a fast food restaurant wants to offer a discount coupon, they simply add their reserved keyword and the OTAir short code to their advertising, instructing prospective customers to ‘Text Burger To 68247 (OTAIR) To Receive A Discount Coupon’ ".

“The interested customer simply sends a text message”, continued Washok, “and within a minute, receives a text message reply that is a coupon. The customer then goes to the restaurant, shows the text message, and receives the displayed discount. It’s that simple.”

Littleton added, “The power of the mobile marketing campaign is a combination of extending a marketing message to the cell phone, fostering interactivity with the consumer and being able to monitor and react to results in real-time. Additionally, the customer’s opt-in to receive information from the business is enhanced with more information and functionality on our web site. Customer engagement can be further extended with periodic mobile interactions using our TXTcastTM product, such as monthly specials offered by the business.”

Littleton further stated, “The TXTmarkTM product can be used in a variety of other ways, such as by real estate agents to market a house. Our strengths are in our proprietary system and applying our combined years of project management experience to designing and implementing the best mobile marketing package for a business.”

A recent article by Laura Marriott, Executive Director of the Mobile Marketing Association, described some of the benefits of these new applications of wireless technology . . .

. . . “Mobile allows a brand or content provider to target subscribers with anytime, anywhere marketing. A consumer's mobile device is always on and always connected. That means always available. Brands can now access consumers when they're at home, at work, in the car, traveling, and so on.

These consumers are in complete control of their mobile experience. When they choose to be engaged, they're more likely to want to buy. When integrated into a cross-media marketing communications campaign, mobile provides consumers with a flexible new medium to target.

The time is right to get engaged in mobile marketing. The industry has experienced near-hockey-stick vertical growth. In the U.S. alone, text campaigns (SMS) have experienced approximately 200 percent growth in adoption in the last year. No other marketing medium, not the Internet, out of home, or print, has experienced this level of adoption. And this is only beginning..."

For further information, call (888) 898-8247 or text OTAIR to 68247.

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