FASTLANE(TM) Secure Payments Will Be at Booth 1131 at ETA

FASTLANE’s™ One Swipe technology has brought commerce to a convenient new level. The company will be officially launching from Booth 1131 at the Electronic Transactions Association April 18-20 at Mandalay Bay Resort and Casino in Las Vegas. By leveraging technology and a piece of plastic that all consumers carry FASTLANE™ has created the first Virtual Payment Network. With the quick swipe of a driver’s license the consumer has immediate access to FASTLANE’s™ Debit and Loyalty Network.

Boulder, Colorado (PRWEB) April 3, 2006 -- FASTLANE’s™ One Swipe technology has brought commerce to a convenient new level. The company will be officially launching from Booth 1131 at the Electronic Transactions Association April 18-20 at Mandalay Bay Resort and Casino in Las Vegas. By leveraging technology and a piece of plastic that all consumers carry FASTLANE™ has created the first Virtual Payment Network. With the quick swipe of a driver’s license the consumer has immediate access to FASTLANE’s™ Debit and Loyalty Network.

“What makes FASTLANE™ so unique is the way we have structured our product offering,” says Linda Bryant, Vice President FASTLANE™. If resellers can sell a better loyalty product for less money with no card purchase or card management hassles then they will have success with FASTLANE™. “Our Smart Host technology does the rest of the selling,” Bryant adds, “that’s why FASTLANE™ is called the ‘Network that sells itself’”. FASTLANE’s™ initial target is to board 20,000-40,000 merchants onto its network by 3rd quarter, 2006.

With 70 million consumers able to access the FASTLANE™ Network, the revenue potential that FASTLANE™ offers both its merchants and resellers who enroll consumers into the Debit Network is significant. “Issuing is the Issue,” quips Carl Towner, CEO FASTLANE™, “we’ve structured a revenue share compensation plan similar to issuers in the acquiring industry wherein FASTLANE™ shares revenue on fee income generated by consumers shopping at both our reseller’s merchant location AND at other FASTLANE™ merchant locations. We are proud to be the first in the industry to offer this kind of issuing revenue share with our valued resellers,” adds Towner.

ISOs and Merchants can discover how FASTLANE™ delivers on cost, convenience and security by contacting Linda Bryant at 1-877-327-8563 ext 21 to schedule a private viewing of the FASTLANE Network at the ETA and learn how FASTLANE can substantially increase a company’s bottom line.

About FASTLANE:

The FASTLANE™ payment network is leveraging a piece of plastic that is in virtually every consumer's wallet. With a single swipe of the driver’s license, the consumer's identity is verified and access is gained into FASTLANE's™ Virtual Payment Network (VPN).

The single swipe grants access to one of the worlds most robust and highly secure payment networks. FASTLANE™ Virtual Payment Network offers Loyalty, Gift, Debit and Person-to-Person payments. Enrollment only takes a few seconds and subsequent transactions are processed in a fraction of the time it takes with other forms of payment, hence the name FASTLANE™.

For more information see aboutfastlane.com

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