Marketing Executives Networking Group & Anderson Analytics Release Results of Third Annual Top Marketing Trends Survey Anderson Analytics surveyed MENG's nearly 2000 senior marketing members, focusing on the top marketing concepts, buzz words, social media strategy, geographic / demographic considerations as well as the books and thought leaders that executive marketers look to for inspiration and growth opportunity. Old Saybrook, CT (PRWEB) March 2, 2010 The Marketing Executives Networking Group (MENG) and Anderson Analytics today issued the results of its Third Annual Survey of Top Marketing Trends. Anderson Analytics surveyed MENG's nearly 2000 senior marketing members, focusing on the top marketing concepts, buzz words, social media strategy, geographic / demographic considerations as well as the books and thought leaders that executive marketers look to for inspiration and growth opportunity. "The annual Top Marketing Trends survey continues to provide valuable insight and direction on where the marketing industry is headed and what's holding marketers' attention," said Richard Sellers, Chairman of MENG and Founder of Demand Marketing. "For example, the high importance of marketing ROI, social media and mobile marketing became evident in this year's survey findings." "While more marketers are optimistic about the future prospect of growth, marketers are still feeling the pressure of a tough economic cycle with the need to prove a return on their marketing investments," said Tom H.C. Anderson, Managing Partner of Anderson Analytics. "It's also no surprise to see social media ranking high in the minds of most marketers, but also shows the group is beginning to tire of some of the social media-related buzz words, especially 'Twitter'." Top Five Findings: 1. 66% of marketers are more optimistic about business opportunity in 2010; 28% view 2010 similarly to 2009 while only 6% are less optimistic about the outlook. Compared to last year's survey findings, marketers are:
2. Social media remains hot with 70% of marketers planning new social media initiatives in 2010. Interestingly, social media, twitter and social networking ranked as the top "buzz words marketers are most tired of hearing."
3. "Marketing ROI" moved from the third most important marketing concept in last year's survey to the number one spot in this year's survey, followed by "Customer Retention" and Brand Loyalty."
4. Overall marketing executives are more likely to rely on internal employees for their social media initiatives than any outside firms. Companies that are going outside for help with social media strategy and implementation are much more likely to look to social media consultants, and to a lesser degree interactive agencies, than to advertising agencies or public relations firms. 5. Not surprisingly, China was still ranked as the top geographic opportunity for growth, followed by India, Latin America and Brazil. And among the various target demographics, MENG members still feel that Boomers represent the best opportunity for customer targeting, followed by women and Hispanics. The overall importance of different demographics has not changed significantly since last year's survey. Top Marketing Gurus & Books:
Outliers, Good to Great, and Blue Ocean Strategy were the top three business books MENG members would recommend reading. Advertising Age, Wall Street Journal and Fast Company were ranked as the most popular publications read by senior marketing professionals. And by a large margin, MENG members respect Apple the most in terms of company and brand marketing. Happiness & Dream Jobs:
Anderson Analytics conducted the Top Marketing Trends survey among current MENG members between January 11 and February 8, 2010. Anderson Analytics used text-mining software to code open-ended/free form text answers to questions in order to truly understand what issues were top-of-mind among the senior executives. The 533 responses yield a confidence interval of +/-3.64%. For a complete copy of survey results, visit MENG's online newsroom. About MENG:
About Anderson Analytics
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