Equifax Wins MAX Award for Marketing Innovation

Equifax, a global leader in information solutions, recently took home a prestigious MAX Award (Marketing Awards for Excellence) honoring a comprehensive marketing program created by Atlanta marketing agency BKV for the company’s Debt WiseTM product. Equifax’s Debt Wise is the first-ever debt payment plan product offered by a consumer reporting agency and powered exclusively by the credit report.

Atlanta, Ga. (Vocus) March 11, 2010

Equifax, a global leader in information solutions, recently took home a prestigious MAX Award (Marketing Awards for Excellence) honoring a comprehensive marketing program created by Atlanta marketing agency BKV for the company’s Debt WiseTM product. Equifax’s Debt Wise is the first-ever debt payment plan product offered by a consumer reporting agency and powered exclusively by the credit report.

To promote Debt Wise, which uses information from the credit file to help subscribers create an online plan for paying off their debt faster, BKV designed and implemented a fully integrated marketing plan that used awareness-driving media such as television to drive leads to direct response platforms, including paid search and direct mail. The award-winning campaign also used social media initiatives, including a debt discussions application on Facebook. “Just under a year since its launch, Debt Wise has helped thousands of consumers map their path to debt freedom,” said Trey Loughran, President, Equifax Personal Information Solutions. “It is an honor to be recognized for our product innovation, and we’re extremely proud of the results this marketing program has achieved for Equifax.”

The Equifax Debt Wise entry was chosen from more than 50 applicants, a new record for the MAX Awards program. The MAX Awards, which recognize the best in new product, services and marketing innovations, were created in 1992 by Atlanta Business Chronicle publisher, Ed Baker, and Ken Bernhardt, professor of marketing at Georgia State University’s J. Mack Robinson College of Business. This year’s competition was judged by senior marketing executives who are members of Georgia State University’s Marketing RoundTable.

About BKV
Established in 1981, BKV is a marketing and interactive agency specializing in helping marketers meet business goals with strategies that generate leads, convert those leads into sales and finally, into established and loyal relationships. The company uses a combination of traditional and new media along with high performance creative and strategies that ensure we’re driving response while measurably growing clients’ brands and sales. With offices in Atlanta and Kansas City, BKV serves local, national and international clients and is a member of the ICOM Agency Network, a professional association of marketing and advertising agencies from all over the world. For more information, visit http://www.bkv.com.

About Equifax (http://www.equifax.com)
Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

With a strong heritage of innovation and leadership, Equifax continuously delivers innovative solutions with the highest integrity and reliability. Businesses - large and small - rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools and much more. We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being.

Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 14 other countries throughout North America, Latin America and Europe. Equifax is a member of Standard & Poor's (S&P) 500(R) Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.

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