'The Purseless Purse,' by Civitas LLC, Gains Mass Interest From What Most Have Regarded as the Hottest Accessory Item in the Fashion & Apparel Industry

Civitas LLC, with Corporate Headquarters in Nevada, has a product, that could become the next instant overnight success! The industry news floating around is their “must have” accessory was the “Hottest” accessory and quite possible to have this season’s shoppers having full focus upon. It was during the April 3-5 2006, International Lingerie Show, at the Rio Hotel in Vegas, where Civitas introduced their product line to the Wholesale Fashion and Apparel Industry. On debut exhibit, featuring “The Versa Case” and “The Purseless Purse” is when the spotlight rave of attention had their booth flooded with buyers and exhibitors alike; seeking out “The Purseless Purse”, as the newest and hottest accessory.

Las Vegas, NV (PRWEB) April 13, 2006 -- Home to Lady Luck was a saying proven true, in the two lucky Ladies of Civitas. They unveiled their product line in debut exhibit during recent Int’l Lingerie Show at the Rio Hotel. Their “classy” yet “casual” product “The Purseless Purse”, held the limelight being most sought out item; targeted the hottest accessory in the Industry.

The dynamic team work of Ladies Wall and Burnett was displayed recently when industry veteran, Sherri Wall Dwelley, returned to the world of Fashion and Apparel, as Vice President, Global Sales & Marketing, for Civitas LLC. Deborah Burnett IS Civitas, who manufactures “The Versa Case” and “The Purseless Purse”. Burnett is Creator, Designer, Owner, President, and CEO at Civitas; but has also held former positions as Owner of International Fabrics of Las Vegas, Promotional Manager for Tower of Jewels, Fred Meyer’s Head Trainer for 58 store locations, and Business consultant for G.A. Wright, leader in retail Management.

Sherri Wall Dwelley, who needs no introduction, was former VP & Director of Sales & Marketing at both Forplay, and Delicate Illusions. It was Wall, the pioneer and leader who made her influential and distinguishing fame, being the first in the business to solicit, sell, and secure signed contract in a deal that joined the protocol design of the standard Halloween costume, with that of the Sexy Adult Costume. The birth of the daring and revealing sexy type costume we see everywhere these days, with many manufacturers racing to enter the arena for their grab of sharing the profits to be gained, in this multi-million dollar holiday called Halloween.

In Wall’s first role as VP Global Sales & Marketing for Civitas, the suggestion to redirect the focus from getting out of the retail selling, and into the new and strong focus for Wholesale. The suggestions and advice of Wall was reviewed seriously by Burnett, and when implemented, resulted in Wall’s further advise and suggestion, for the Civitas product line being best timed and best received in their debut exhibit which should take place during the April 3-5 International Lingerie Show, being held in Las Vegas. Both Civitas LLC and that of Lady Luck are home, and based in Las Vegas.

Thunderous storms and raves were brewed around Civitas and their product, “The Purseless Purse”. They had stolen the show spotlight with the interest and curiosity from the exhibitors and buyers as far away as the other two showrooms at the Rio Hotel. This accessory item became an instant as a result of the Civitas Management team of five, headed by Burnett and Wall, attending Coquette International’s Private Party, held Monday night April 3rd, from the Rio’s rooftop VooDoo Lounge. During a meeting with Jennifer Jean, Public Relations for Coquette International, the VP for Civitas had an invitation extended for them to attend the Coquette party. Penthouse Execs visited the Civitas booth on Tuesday, in order to see what all the commotion was, which was being heard from the rooftop down, in their Penthouse models from the night before, talking about nothing else but the hottest accessory ever, and a must have item by all. As a result, invited to join Civitas Management and staff at Studio 54, in celebration Tuesday evening, April 4th were; Penthouse Models and their Licensee Executives, AVN, Body Magazine, Specialty Trade Shows, Magic Silk, Faris Lingerie, Sales One, FCH Mortgage, DreamGirl, Adult Shoppe Candy, and of course, Coquette’s own Guru-ess of Public Relations. No pictures have been released yet so it’s still not known who actually was in full attendance. On Wednesday, closing day of the show, there were lines three and four deep in the Civitas booth, with sales being written, and those requests to purchase the display samples. At mid afternoon, an agreement was entered between Civitas, and Michel Joanisse, of Jolar-Speck Importations, as their first contracted International Distributor, for sales within Canada. Negotiations impossible for completion due to time restraints shall resume between all parties after returning to their respected offices, with regard to the Distribution and sales for Australia, Switzerland, and The United Kingdom.

How did all this become possible? In the dynamic duo team of Wall and Burnett; one had the sight and sought the design in perfecting it, able to fund it’s production, intelligence led her in seeking the mastered skills for it’s manufacturing, and in taking initiative to go retail on electronic shopping networks, then the final ability to move into place by teaming up with the other; who held masterful know-how, skilled upon bent understanding of trade methods, knowledge gained in dexterity and years of successful experience and sales within the wholesale profession, in which both team members combined all their dedication, drive, determination, designation, delegation, discretion, distinction, and of course, since girls Dream, they believed in all from above.

Just what is this hot accessory? “The Purseless Purse”, by Civitas is designed to be worn on the wrist, arm, thigh, belt, or ankle. Peace of mind in security comes freedom of movement, available to everyone, everyday, in the hand beaded bracelet that is seen by others on the top of the wrist when worn, yet features a mini purse, which rests discreetly on the inside of the wrist. There are presently over 160 styles crafted for fashion designed themes, for any rave and in just about any color.

The Halloween costume shopper, not wishing to carrying a purse, wallet, or keys when wearing that special selection they chose in their costume purchases, will prove this item no only the best selling and sought out Halloween accessory, for the necessity and their safety; but for EVERY event, company gift, Holiday, or special occasion; with the most popularity and use coming from the day to day use by men, women, and children. Ideal for gambling at the Casino, shopping, jogging, gym work outs, traveling, the day at the beach in a matched bathing suit color, Amusement Parks, Museums, Aquariums, any outdoor activity, as well as the busy executive or individual on the go, and even your child’s lunch money and house key. Not to exclude your nights out on the town at the Night Club’s while you dance the night away; and yes it is PERFECT for the professional dancers themselves with garter type styles designed just for them. No way did we forget our Bridal line for the entire wedding party who won’t wish to carry or worry about the safety of a purse or wallet. And just discovered as a safe means to carry or store lancets or lancing devices for glucose testing, to prevent needle sticks. There isn't one day of the year or any given time, which this product will not be ideal for all individuals. Civitas and the introduction of “The Purseless Purse” have literally hundreds of uses, and are attractively designed with style for the individual taste.

Your choice in being; Classy, yet Casual OR Casual, with Class.

Wish to join this fast growing firm? Civitas is hiring Sales Representatives for major Territories. Experienced Sales with Fashion and Apparel Industry of at least five years, need only apply. Your interest to carry the Civitas product line and a listing of all other lines you represent or carry to sell, should be directed to Sherri Wall Dwelley.

Indeed, the exhibiting and debut of the Civitas product line was a major success and it did shake up interest and curiosity within the industry. Some of the industries Mogul’s have raised their brows from the noted and visible interest by all. It has them wondering if the timed perfection is in skill or truly Wall’s Lady Luck, which would have her making and repeating her own history, by being second, only to herself in being the first once before, to bring sales revenues soaring to yet, another manufacturer? Add Sherri’s skills with Lady Luck, and her position held as Global VP Sales & Marketing will continue bringing Civitas Owner, Deborah Burnett, the other Lady, luck.

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