Print-to-Web Marketing System for Creating Personalized URLs Launched

Prospect Smarter, a leader in one-to-one variable data printing solutions for direct mail marketers, has launched prospectLinks™, a turnkey system for generating personalized URLs and pages for use in direct mail communications.

(PRWEB) April 20, 2006 -- prospectLINKS™, a print-to-web marketing system, has been launched by Prospect Smarter, variable data printing specialist. prospectLINKS™ enables businesses to upgrade their current direct mail marketing campaigns by including a personalized URL (http://www.prospectsmarter.com) and landing page for every recipient on their mailing list.

With prospectLINKS™, businesses can more accurately measure the effectiveness of their direct mail by getting real-time, prospect-specific, response information. Each prospect is assigned a unique personalized URL (http://www.prospectsmarter.com), consisting of the business’ domain name and the prospect’s first and last name, which is printed on his or her direct mail piece. For example, if Quota Inc. sends out a direct mail marketing piece to Teresa Waterman, the URL would be vip.quotainc.com/teresawaterman. The first time the Teresa visits her personalized URL (http://www.prospectsmarter.com) Quota Inc will automatically be sent an email notification, even if Teresa does not complete an online form.

The prospectLINKS™ system:

*    has no complex software to configure

*    has no expensive hardware to buy

*    creates short, intuitive, and personalized URLs (http://www.prospectsmarter.com) to improve response rates

*    sends instant response alerts via email when personalized URLs are visited

prospectLINKS™ is designed to help businesses drive and track website traffic via direct mail. To learn more about using personalized URLs to get instant results from a direct mail marketing campaign, visit www.ProspectSmarter.com/ProspectLinks or call 1-800-709-1755.

About Prospect Smarter

Prospect Smarter is a Florida-based marketing company that specializes in creating and supporting, targeted direct mail marketing campaigns that leverage the power of variable data printing (VDP).

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