Litter-Robot Targets Audience Using Unique Approach to Direct Marketing

Automated Pet Care Products chooses Slate Media's multi-channel marketing approach to reach their unique audience.

Tampa, FL (PRWEB) April 21, 2006 -- Automated Pet Care Products, the makers of the revolutionary Litter-Robot, are using a revolutionary approach to reaching their unique consumers.

According to Brad Baxter, President of Automated Pet Care and the inventor of the Litter-Robot, the Litter-Robot was developed based on a personal need for a better solution to traditional litter box scooping, and it was also based on the recognition of a gap in the marketplace. In 1999 when Litter-Robot was developed there was essentially only one other product offering of this type. We sought to carve out a niche that our competition was ignoring.

Litter-Robot's primary target consumers are successful on-the-go people who love their cats. For these folks, convenience and ease of use are very important. Another target consumer is the animal lover with multiple cats. Many people find themselves rescuing a cat or two which can result in double or triple duty litter box scooping.

Slate Media was chosen to reach our very unique consumers, because we feel a multi-channel approach is best for driving customers to our web site. Although we rely heavily on ‘Pay Per Click’ services, we also use direct mail, email campaigns, and magazine ads. By targeting consumers with direct mail/email we can create greater awareness of our product and plant seeds for customers that were not actively searching for our product. Says Mr. Baxter

According to James Gillen, Senior Vice President of National Sales for Slate Media, "Automated Pet Care is the ideal client for what we do. Slate Media Specializes in reaching those very unique consumers in a very personal, multi-channel way. For example, with the Litter-Robot, we were able to target only cat owners that have above average income, living in a specific geographic area with not only a well design and compelling direct mail campaign, but we were also able to first reach those same consumers with an introductory email just days before the direct mail piece was received in their home and then later the next week with a follow up email to the same consumers. With this approach, we were able to provide our client with additional frequency of his message and increase his return on investment for the direct mail campaign."

Slate Media is a leading multi-channel media company focused on connecting advertisers and audiences through intelligent solutions. They focus on what is called "Below the Line Marketing". In other words, they focus on the media that is highly targeted, measurable, accountable and most importantly brings the highest return for their client's investment.

Slate Media works closely with national advertisers and advertising agencies throughout the United States to enhance their current marketing strategy with measurable, highly targeted and cost effective methods of reaching new consumers.

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