BABOR Celebrates Launch of Newest Discovery - INTELLI-ZYME

INTELLI-ZYME™, BABOR Cosmetics revolutionary new biological exfoliation technology, is literally changing the way women approach skincare. 80,000 facial cells expire everyday. Left on the surface, these dead cells create a dull, sluggish appearance and significantly increase wrinkle depth. The biologically active enzymes in INTELLI-ZYME™ are non-abrasive and can remove cellular debris daily, without damaging live tissue, leaving your skin smooth, radiant and younger looking than ever.

Palm Beach, FL (PRWEB) April 22, 2006 - Scientists at the BABOR research laboratories in Germany have revealed the biggest news in skin care—their newest creation—INTELLI-ZYME™. INTELLI-ZYME™ represents the next generation in exfoliation, a ground-breaking enzyme cleanser technology unparalleled in the beauty industry. In recognition of its rapidly emerging presence in the US retail market, BABOR plans to launch this new product with a series of whirlwind special events in 10 cities coast-to-coast beginning April 1st.

A biological exfoliation system that utilizes live enzymes, INTELLI-ZYME™ is “intelligent skin care” because its enzymes can distinguish between dead cells that need to be removed and healthy cellsthat need to be preserved. Why is that important? Our skin sheds about 80,000 cells everyday. Dead skin cells, left on the surface, slow down healthy cell renewal, increase the depth of wrinkles and create a dull, sluggish appearance. The smart enzymes in INTELLI-ZYME™ interact with the skin’s surface to eliminate only the dead skin cells—leaving a healthy, flawless complexion.

Traditionally, exfoliators have either relied on abrasive agents that actually scraped and cut the skin or used chemical ingredients that attacked both dead and living skin cells with acids drying the dermal tissue and leaving them susceptible to UV light and environmental damage.

A giant leap for (wo)mankind, INTELLI-ZYME™ contains “Subtilisin”, an extra cellular bioactive enzyme. Extracted from organic barley, this enzyme catalyzes the breakdown of proteins into polypeptides and dissolves only dead cells leaving skin feeling significantly smoother and looking visibly healthier. Aestheticians have long preferred enzymes for exfoliation but the strong unpleasant odor made them unmarketable—until now.

“Through biological engineering we eliminated the unappealing odor”, explains Dr. Paul Cain, CEO of BABOR North America, “And, more importantly, through the development of a proprietary crystallization process, we were able to capture the ideal molecular weight and size of the enzymes for use in skin care treatment. INTELLI-ZYME™ is a remarkable product which presents biological exfoliation as the 21st Century alternative to the mechanical and chemical techniques of the 80s and 90s”.

The formula will come as a bottled powder (activated with water) and it will be introduced as the second step in a three step system of cleansing, exfoliating and conditioning. This trio includes BABOR’s signature Hy-Oil and Phytoactive Base and is packaged in a presentation set with a suggested retail price of $88.00 for all three.

INTELLI-ZYME™ sets will be available for purchase during the spring launch phase and the product will debut as a stand alone item by April. The outer packaging includes comprehensive directions and even an ingredient dictionary addressing each ingredient, especially “Subtilisin”, the primary active. INTELLI-ZYME™ will be available at select specialty stores like Takashimaya, Nordstrom and Parisian and Day Spas and leading luxury spa nationwide or online via the BABOR Institut at www.babor.com.

ABOUT BABOR: Based in Aachen, Germany, Dr. BABOR G.M.B.H and Co. is the leading, professionally sold, skin care system in Continental Europe and recognized as one of the most trusted brands in the industry today. Blending the best of nature with the most technologically advanced science, the BABOR skin care product line encompasses a wide range of systems designed to offer innovative solutions and luxurious treatments. Each system has been carefully developed and vigorously tested in BABOR’s own laboratories in Germany to produce benefits with proven effectiveness for every skin type and condition. Cultivated from hundreds of different species, the plant extract ingredients used in BABOR products are cold-pressed to protect their delicate ecological balance. These natural materials, combined with leading edge scientific technology, maximize transdermal penetration, nutrient delivery and anti-oxidant time release to make the most of bio-intelligent reactivity.

With names like BABOR Young for the twenty something set; Skin Care System Gold for women in their 30s; High Skin Refiner for those over 40 and Selection, formulated with champagne extract for skin over 50, individual systems include everything from cleansers to night creams. Each system also provides solutions that target specific skin types like oily, normal, combination and dry. In a category by itself is BABOR’s SeaCreation, an anti-aging smart cream with pearl protein, sea silk and thermophilus that counteracts the process of aging—almost immediately.

With its US flagship spa BABOR Institut located in Palm Beach, Florida, BABOR enjoys a position of prestige among exclusive resort and destination spas in including The Ritz Carlton Spas, and The Four Seasons in Chicago, Dallas and New York City. Specialty and retail venues include Takashimaya, Nordstrom and Parisian. Plans for 2006 include several new product launches and a continuing expansion into luxury spas, leading day spas and specialty store distribution.

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