Creative Announces Availability of the Sound Blaster® World of Warcraft® Wireless Headset

Creative Labs, Inc. today announced the Sound Blaster World of Warcraft® Wireless Headset is now available at AAFES, Amazon.com, Apple.com, BestBuy.com, Blizzard.com, Creative.com, Dell.com, Frys.com, Newegg.com and Tiger Direct for $159.99.

Milpitas, CA (Vocus) March 23, 2010

Creative Labs, Inc. today announced the Sound Blaster World of Warcraft® Wireless Headset is now available at AAFES, Amazon.com, Apple.com, BestBuy.com, Blizzard.com, Creative.com, Dell.com, Frys.com, Newegg.com and Tiger Direct for $159.99.

“As the leading innovator in precision audio for PC gaming we were well positioned to develop a headset that could live up to the high standards set forth by Blizzard Entertainment® games," said Steve Erickson, VP and GM for audio and video at Creative. "The Sound Blaster World of Warcraft Wireless Headset is a result of this, providing an unprecedented combination of wireless technology, THX TruStudio PC™ technology for enriched audio performance and a unique design that stands out from anything else available to gamers.”

Sound Blaster World of Warcraft Wireless Headset Features

•     Two sets of interchangeable headset lenses with 16 million color LEDs, featuring Horde and Alliance artwork
•     Custom World of Warcraft-themed voice presets that allow you to alter the way you sound to other players
•     Interface software designed to look and feel similar to the in-game interface
•     Advanced uncompressed wireless technology
•     THX TruStudio PC™ audio technology -- the result of years of collective experience and research by Creative and THX, which delivers the fullest audio experience for games, movies and music
•     PC and Mac compatible
•     Cushioned earpads and light, flexible headband reduce listening fatigue during intensive gaming
•     Rechargeable battery, recharges even while in use

For players that prefer a wired connection, the Sound Blaster World of Warcraft Headset is also available now for US$119.99. For more information, visit http://www.soundblaster.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment-anytime, anywhere.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (http://www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes eleven #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

This announcement relates to products launched in the United States. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster, THX TruStudio PC are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.

CONTACT INFORMATION:
Susie Hayne
Creative Labs, Inc.
408-546-6440

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