EmailStatCenter.com Releases Compensation and Resources Study EmailStatCenter.com, the leading authority on email marketing metrics, recently released the results of its Compensation & Resources Study regarding how email programs are staffed and managed, as well as compensation and resources allocated internally to these programs. The report, sponsored by BrightWave Marketing and ExactTarget, compiled the responses of marketing professionals nationwide and provides a valuable, unique peek into the industry. Atlanta, GA (PRWEB) March 24, 2010 EmailStatCenter.com, the leading authority on email marketing metrics, recently released the results of its Compensation & Resources Study regarding how email programs are staffed and managed, as well as compensation and resources allocated internally to these programs. The report, sponsored by BrightWave Marketing and ExactTarget, compiled the responses of marketing professionals nationwide and provides a valuable, unique peek into the industry. The study surveyed 236 marketing professionals from both the agency and client sides of the email marketing business, which includes agencies, consultants and email service providers, and findings include:
"The fact agencies are increasingly combining email services with services in other areas is a positive indicator that marketers recognize the need to break down channel-oriented silos," said Morgan Stewart, director of research and strategy for ExactTarget. "Consumers don't live siloed digital lives, and effective market programs can't either. Executives are well advised to build collaborative digital marketing teams that integrate marketing efforts across all digital channels." "These findings support the strategic assessment that email needs to be a channel that receives more attention and investment," said Brent Rosengren - senior director of client services, BrightWave Marketing. "Without added support from senior management, in terms of budget and overall allocation of resources, most email programs will be laggards and not reach their full potential, which ultimately leaves a considerable amount of money on the table." About EmailStatCenter.com:
EmailStatCenter.com is a free, easy-to-use site featuring extensive research and resources from various sources throughout the industry. With a wide range of research from basic data like average open and click-through rates, to more sophisticated metrics and results from detailed research studies and white papers, EmailStatCenter.com is an authoritative source of email marketing trends, measurement and metrics. Website users vary from email marketing practitioners to journalists seeking easy to find stats to general marketing professionals seeking additional information on email marketing metrics. Visit the site at http://www.emailstatcenter.com and follow EmailStatCenter on Twitter for the latest news and updates. About ExactTarget:
About BrightWave Marketing:
Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including Chick-fil-A, CoreNet Global, Cox Business, iFLOOR, O'Charley's, RaceTrac, Sports Illustrated and Ted's Montana Grill, as well as leading advertising and marketing firms. For more information, please visit http://www.BrightWaveMarketing.com or visit EmailStatCenter.com, the leading authority on email marketing metrics. BrightWave Marketing's CEO Simms Jenkins is the author of "The Truth About Email Marketing" published by Pearson's FT Press. Visit http://www.TheTruthAboutEmailMarketing.com for more information on the book. ###
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