Online Community RateItAll.com Merges Social Networking And Consumer Reviews To Deliver Personalized Recommendations

RateItAll, Inc, a pioneer in the area of consumer generated content, has announced that it is now delivering personalized product and service recommendations to its members via self-selected trusted networks of reviewers.

San Francisco, CA (PRWEB) April 26, 2006 -- Online ratings community and social network RateItAll, Inc. (www.rateitall.com) today announced that it had launched a personalized recommendation service based on social networking tools.

The RateItAll Recommendation Engine is based on the premise that product and service reviews from trusted sources tend to be more helpful than those from unknown sources.

Since early 2005, RateItAll reviewers have been aligning themselves in self-selected “trusted networks.” The new recommendation functionality allows members of RateItAll to filter the site’s database of nearly 2 million opinions about products, places, people, and local business on the basis of those trusted networks.

For example, a RateItAll member seeking a movie recommendation can use the recommendation engine to generate recent movie reviews from people whose opinions they value. By adjusting the settings, they can also see the movie recommendations of reviewers who are trusted by reviewers that they trust.

“We think that social networks combined with consumer reviews is a powerful combination,” said RateItAll President Lawrence Coburn. “The RateItAll recommendation engine allows our community to quickly and easily generate trusted recommendations across thousands of categories -- products, travel, politics, music, TV, local businesses, and many more.”

About RateItAll:

RateItAll is a vast ratings community and social network built upon one of the world's largest and most diverse collections of consumer-driven opinions, ratings, and reviews. Founded in 1999, RateItAll's mission is to enable the structured exchange of the world's opinions.

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