The Shocking Fact Every Entrepreneur Needs to Know

Ann Preston, Founder & CEO of Freedom Builders sales and prospecting system, confesses that she was even surprised by the shocking fact she recently discovered – a fact so shocking that every entrepreneur needs to know about it.

Atlanta, Ga. (PRWEB) May 5, 2006 -- Ann Preston, Founder and CEO of Freedom Builders http://www.FreedomBuildersInc.com was doing some research on-line when she discovered a statistic that was so shocking she felt compelled to share it with other entrepreneurs. Ms. Preston was reading a study posted on a very reputable marketing resource. Being in the business of helping others prospect more effectively, this information was most unsettling to Ann.

The research states that the average salesperson, business owner or entrepreneur lost out on 75% of their potential income last year due to one thing and one thing alone - poor networking skills. Based upon this fact, Ms. Preston quotes “I would like each reader to think about what he or she earned in 2005. Jot that figure down. Now multiply that figure by 4 and record the result. This is what you could have earned, should have earned and deserved to earn. The only problem is, you did not possess the proper skills to generate four times the business.”

Ms. Preston has worked with thousands of sales people and entrepreneurs from coast to coast and around the world. She states “They are not alone. They are all in the same boat. That's why it is my passion to empower them with the skills they need to earn what they deserve.” In an effort to empower entrepreneurs worldwide, Ann has created a free weekly newsletter and free 60 minute CD containing valuable tips and strategies that can be used to help people prospect more effectively. Sign up by visiting http://www.PowerfulProspectingTips.com.

Ann continues with one simple strategy that readers can implement right away to increase their sales. “Did you know that people do business with people they know, like and trust? Yet most often when we meet a new prospect, we talk about our business. Let me ask you, can people get to know you when all you talk about is your widget and all of its bells and whistles? Can they get to like you at all? And most important, can they begin to build trust in you? The answer is no, certainly not.

It doesn't matter if you are speaking with someone one-on-one or giving a presentation in front of a group. The key is to build rapport instantly with your audience. So the next time you approach a new contact, talk a little bit about yourself, not your product or service.”

Here’s an easy template to follow to help you build instant rapport:

1. Introduce yourself with energy and enthusiasm.

2. Talk about where you are from (country, state) and how long you've lived there.

3. Next, narrow it down to things like what part of town you live in, your spouse, children, family, etc.

4. Now you can speak briefly about what you do - the key here is to intrigue the prospect so they want to learn more.

5. Next, lighten things up a bit and give another opportunity to build rapport by sharing what you enjoy doing in your free time.

6. Ensure you set a follow-up appointment by using the five magic words: "How Can I Help You?"

Ms. Preston quotes “that by using this one strategy alone, soon you will be on the road to earning the income you could have earned, should have earned and deserved to earn last year. When I do this exercise at my free seminars, it is wonderful to see how people bond within minutes and learn things about each other that they never would have had they just presented their business. This instant rapport creates a powerful connection which often leads to floods of referrals and new business.”

Ann adds “The #1 key to more business is this simple: They are really buying you, not your product or service. So take off your shield of armor and let people get to know YOU.”

To receive Ms. Preston’s free weekly sales and prospecting tips newsletter and free 60 minute CD, please visit http://www.PowerfulProspectingTips.com.

To learn more about Freedom Builders and Ann Preston, please visit http://www.FreedomBuildersInc.com.

Freedom Builders

Ann Preston

770-452-3324

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