Struggling Home-Based Business Owners Achieve Success with Proven Strategy

The home-based business environment provides challenges that require a commitment of time and energy that leaves many home-based business owners confused, overwhelmed, and wondering if they really have what it takes to be a success.

Austin, Texas (PRWEB) May 10, 2006 -- The United States Department of Labor has projected that by the year 2025 up to two-thirds of all Americans could be working from home. While some will be employed by companies using work-from-home workers, most will have started their own home-based businesses. Extremely low start up costs, flexible hours and the Internet are fueling the growth of the $427 billion a year home based business sector.

Unfortunately, many home based business owners fall into the trap of not realizing the level of commitment regarding time and energy their business will require to be successful. According to Susan Wright, consumer education specialist with the New Mexico State University’s Cooperative Extension Service “With the national failure rate of 70 percent or more for all new businesses, it is important to consider what it will take to own and manage a home-based business.”

Spending considerable time in the network marketing industry, along with direct experience in consulting and various home-based businesses, it became clear to Steven List, co-author of “Of Course You Can!” (ISBN 097628801), that there was a lot of misunderstanding regarding home-based business. “People would be recruited into a home-based business, or start one of their own, and think it was all just going to happen. I realized that they really didn’t understand that they were, in fact, in business.” Along with highly motivated Steve Thompson, another successful business owner and speaker, a unique and powerful synergetic team emerged and their combined successes produced this easy to understand motivational resource for home-based business owners.

“We wrote the book to provide owners with both motivation and education, to take away the sting, the fear and the confusion” explain List. “Many home-based business owners get to a point where they feel ‘that they can’t do it, because it’s too big, complicated, confusing, or daunting.’ In writing ‘Of Course You Can!’ we wanted people to understand that they don’t have to be on their own, and to break it all down so that they could really grasp it and be successful!”

Focusing on core areas such as knowing the product/service, developing a marketing and sales strategy, creating and acquiring marketing materials and sales tools, presentations and call scripts, “Of Course you Can!” guides the reader in achieving the goals of their dreams. Combined with a strong emphasis on relationship building and how this crucial concept generates sales, the invaluable information and down-to-earth practical advice will change the way the home-based business owner approaches their business.

Steven List combines decades of experience in the technology field with leadership, network marketing, Internet Marketing, and professional speaking to create a unique perspective. After falling into a career in the computer software profession, Steven List discovered two things: (1) he was pretty good at computer programming and software design and (2) he loved to talk about it. Unusual in the technology arena, Steven found that he loved to get up in front of groups of people and speak. This led, over time, to his career as a professional speaker, marketer, and consultant. In the 1990's and into the 2000's, Steven has been a successful Network Marketer and Internet Marketer. “Of Course You Can!” (ISBN 0976288001) is available through www.BackOfTheRoom.com. To find out more about Steven List go to www.StevenList.com.

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