Product Management Expert Barbara Nelson Unlocks Secrets of Product Management in Agile Environments at the 2006 SMP Event

Barbara Nelson, an instructor with Pragmatic Marketing (http://www.pragmaticmarketing.com) unlocks the secrets of product management in an Agile development environment at The 2006 Software Marketing Perspectives Conference and Expo, held June 12-14, 2006 at the Santa Clara Convention Center. Nelson has the inside track on new trends in product management and focuses on the role of product management in the ever changing development world. Nelson has been observing the Agile development trend since its infancy and is unveiling a new way of looking at product management for those high technology product managers and marketing professionals feeling the squeeze from shorter development cycles.

Santa Clara, CA (PRWEB) May 10, 2006 –-

Barbara Nelson is one of the astute observers of the high technology world. Nelson has a birds-eye perch on emerging trends and the impact on day-to-day activity in her work with Pragmatic Marketing (http://www.pragmaticmarketing.com ). Nelson has watched the role of product management change and evolve as Extreme Programming and Agile development processes have taken hold. As the development organizations change and adapt, so must product management. As Nelson succinctly puts it, “Who is writing the product requirements in an agile world, and how is the process of writing these requirements changing?” As Nelson observes, “The role of product management is evolving to meet the agile challenge.”

Have your development cycles changed in the last twelve months? Are you planning monthly releases, quarterly releases, or simply attempting to make your release cycles easier to manage? If so, you may be tempted to move to an Agile development environment. It sounds easy enough – short release cycles, better defined scope, and faster time to market. But Nelson believes the biggest issue facing product managers and high technology executives today is establishing a process for making sound strategic product decisions. In her presentation at the Software Marketing Perspectives Conference and Expo (http://www.smpevent.com), Nelson will introduce a new methodology for making key strategic decisions and defining product requirements in an Agile world.

John Desmond, Editor of Software Magazine and Conference Chair is excited about Nelson’s session. “Barbara Nelson knows everyone is thinking about an Agile development processes. She bridges the gap between product management and product development by focusing on the role and activities of the product manager. This is the everyday working knowledge that every high technology professionals want to be successful.” Barbara Nelson is looking forward to reconnecting with her former students and other attendees because, “the high technology marketing professionals responsible for making the key decisions need an intensive environment where they can get the latest information to move forward.” The Software Marketing Perspectives Conference and Expo (http://www.smpevent.com) is the event where the high technology product management, marketing, public relations, and business development professionals go to exchange ideas with other senior professionals responsible for delivering results.

Come to the Software Marketing Perspectives Conference and Expo, June 13-14, 2006 at the Santa Clara Convention Center. You may register at http://www.smpevent.com/registration.htm.

The Software Marketing Perspectives Conference and Expo invites high technology marketing professionals from product management, marketing communications, public relations, business development, and market analysis to attend this power-packed two-day event.

The SMP event’s Premiere Co-sponsors -- Pragmatic Marketing, Ryma Technologies (makers of FeaturePlan), and O’Keeffe & Co. -- are joined by QlikTech, Autodemo, Pathfinders, OpSource, Good Leads, Orasi Software, Leads Customer Growth (Apogee Search), Leverage Software and Telelogic. Sponsorship opportunities are extremely limited. Interested companies should call Carol Samost at (617) 962-4725 or email for more information.

The 2006 Software Marketing Perspectives Conference & Expo is produced by King Content Co. of 233 Needham St., Newton MA 02464. Contact: John P. Desmond. Phone: 508 668 9928.

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