Marketing Tactics Guide for the Self-Employed

Blue Spur Posts Free 80-Page e-Book to Guide Small Business Marketers

Eagle Mountain, UT (PRWEB) May 11, 2006 -- Blue Spur, a marketing consulting firm specializing in getting to the right selling message (www.bluespur.net), announces the release of a new e-book, Proven Marketing Tactics for the Self Employed by Bob Shawgo (available as a free download at www.bluespur.net/selfemployedguide). The book focuses on helping self-employed business people to build successful and sustainable marketing programs.

Proven Marketing Tactics for the Self-Employed adapts big business principles to small owner-operated businesses. Building on the premise that the task of marketing is to create customers, marketing the business is broken into the four main areas of focus: know customers, attract customers, acquire customers, and keep customers. Emphasis is placed on creating marketing systems that business owners can start and maintain while they keep running the other parts of their business. A graphic designer still needs to design and a roofer still needs to roof while they market their business. The tactics presented in this book a designed to help them do both.

"This book grew out of the networking I did through my local chamber of commerce," said Bob Shawgo, "Every networking event seemed to lead to a conversation about adapting big-business marketing principles to self-employed ventures. Most of my consulting work is with companies that are looking at marketing strategies and tactics to drive millions of dollars in revenue. As I interacted with start-ups and small businesses through the chamber, I began to see that the strategies were similar, but the daily application, the tactics, had to be adjusted for individuals wearing many hats. I've captured the essence of these conversations as proven tactics -- real tasks that fit into the busy schedule of the self-employed."

According to Shawgo, the real thrust of the book is to help business people develop daily marketing activities, habits, that let them market their company as they go about the business of running the company. Developing these habits also helps business people to develop customer-centered attitudes -- the real key to business success at any level.

Proven Marketing Tactics for the Self-Employed is also available in a hardbound printed version for purchase through www.bluespur.net/product.

About Bob Shawgo

Bob Shawgo, a graduate of Brigham Young University, has spent the last 15 years in marketing and sales throughout North America. He has created successful marketing initiatives in everything from grass-roots start-ups to Inc. 500 companies to publicly traded enterprises. He is a participating member of the American Marketing Association and the author of several methodologies on effective marketing and sales. When he's not spending time with his wife and kids or riding horses, his great thrill in life is seeing clients realize their dreams.

About Blue Spur

Blue Spur provides businesses with the insights and tools needed to increase sales, capture market share and excel beyond their competition. Using its iterative research process, Blue Spur taps into the truths about brands and products that motivate customers to buy. They then develop sellable messages and creative delivery that capture attention and spurs sales. Blue Spur is a privately-held, Utah-based company. Contact through www.bluespur.net.

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