EVTV1 Inks Distribution Deal With Claria's PersonalWeb

EVTV1 announced today a distribution deal that will allow Claria’s PersonalWeb ( www.personalweb.com ) users to view video clips from EVTV1’s growing library of free video content.

Mokena, IL (PRWEB) May 17, 2006 -- EVTV1 announced today a distribution deal that will allow Claria’s PersonalWeb ( www.personalweb.com ) users to view video clips from EVTV1’s growing library of free video content.

EVTV1 CEO Jaffer Ali commented, “We believed from the beginning that our video content would create partnering opportunities in the industry. Content is the gateway to building audiences that brand advertisers want to reach. We want to make it easy for Internet users to view our video content free and wherever they visit. PersonalWeb is a great platform because users will be able to view video from their own automated, personalized home page.”

The addition of Claria’s PersonalWeb to EVTV1’s growing list of partnerships is another milestone. PersonalWeb joins Yahoo, AOL’s Singingfish, SearchForVideo, BlinkxTV, and over 500 other websites receiving EVTV1’s video streams through its proprietary program called Vidsense™ ( www.Vidsense.com ).

Ali continued, “While we are fans of user generated content that is getting a lot of buzz, many sites that specialize in allowing users to upload video have not quite solved the copyright issues that arise. The reason our partnerships are growing so fast is that we have licensed, legal video content that our distribution partners don’t have to worry about.”

EVTV1 presently has over 39 channels and sub-channels of content in which people can choose what they like to view. The content is organized in much the same way a cable MSO organizes channels except there is no limitation to the number of channels that can be accommodated on the Internet portal.

For more information contact:

Mary Kolacki Dir. Of Communications

MaryK (at) Evtv1.com

708-478-4500 x 109

About EVTV1:

EVTV1.com (www.evtv1.com) is one of fastest growing online video portals offering free video clips covering over 39 channels of content. EVTV1 is a completely free service offering streamed video clips with pre-roll advertising. EVTV1 is a subsidiary of NextEra Media.

About Claria Corporation:

Founded in 1998, Claria (www.claria.com) is a pioneer and leader in online behavioral marketing and Web personalization technology. Claria's proprietary behavioral marketing platform provides consumers with relevant content and advertising based on their Web browsing and search behavior. This technology powers PersonalWeb, a Web personalization service that automatically creates and maintains a custom home page for each user based on their online interests. Claria headquarters are located in Redwood City, CA, with offices in Los Angeles, Chicago, New York and Tokyo.

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