Milk Shakes Meet Candy and Cookies: Steak n Shake Introduces Bits 'n Pieces Milk Shakes

From the first sip to the last slurp, Steak n Shake guests can now enjoy mixed in bits and pieces of peanut butter cups, chocolate ship cookie dough, M&M’S® Milk Chocolate Candies, or cookies ‘n cream in their hand dipped real-milk milk shakes.

Indianapolis, IN (PRWEB) June 7, 2006 -- Mmmm. The sound echoes throughout Steak n Shake restaurants as guests finish the last of their hand-dipped, real-milk milk shakes with the four new Bits ‘n Pieces™ toppings. And middlings. And bottomings. From the first sip to the last slurp, guests can now enjoy mixed in bits and pieces of peanut butter cups, chocolate ship cookie dough, M&M’S® Milk Chocolate Candies, or cookies ‘n cream.

“We married some of the most popular flavors of candy and cookies with our milk shakes,” said Doug Willard, vice president of consumer insights and innovation for Steak n Shake. “They are great combinations our guests will really enjoy. We took our 70-year heritage of real milk, hand-dipped milk shakes, added different bits ‘n pieces and gave our guests four new indulgent reasons to love us!”

Steak n Shake Bits ‘n Pieces mixes candy and cookies throughout the entire milk shake, and tops them off too, giving guests a full-flavored experience. The milk shakes can be ordered in the more than 450 Steak n Shake restaurants in 20 states.

Steak n Shake is a full service, casual dining restaurant servicing a core menu of its famous Steakburger™ sandwiches, thin ’n crispy French fries, old fashioned hand-dipped milk shakes, chili, home-style soups, fresh salads, a variety of desserts and breakfast. All of the food is prepared to the guest’s order and served by friendly, well-trained associates. Steak n Shake restaurants feature full-service dining areas, counter service and drive-thru window and are open 24 hours a day, seven days a week.

EDITOR: NOT FOR PUBLICATION: For more information about Steak n Shake, contact Nick Meyer, senior marketing manager, Innovation at 317-633-4100.

Photos are available upon request by contacting David Shank at 317-293-5590.

# # #