Finland's SECCO Recycles Trash into Treasure

SECCO, a small environmentally-conscious design company in Finland, is taking discarded waste materials, like used car tire tubes and washing machine tubs, and turning them into unique and fashionable bags, briefcases, purses, and bowls. SECCO has chosen FinnStyle.com, one of the largest importers of designs from Finland, to introduce their products to the U.S. consumer via their online showroom, www.FinnStyle.com.

(PRWEB) June 10, 2006-- Stop. The next time you see an old washing machine or discarded tire on the side of the road, think twice. It may have a future in high fashion.

The young designers at Finland’s SECCO are giving a new purpose to waste and left-over materials by transforming them into funky high quality design products—from designer bags made of tire inner tubes to sleek bowls made from stainless steel washing machine tubs.

SECCO’s bags—hand bags, shoulder bags, cosmetic bags and briefcases (http://www.finnstyle.com/secco-bags.html)—created from the soft insides of used car tire inner tubes, are as elegant and fashionable as today’s hottest leather creations. Seams and patches are commonplace and expected, and give individuality to each bag. From discarded washing machine drums SECCO gives us the awesome Aste (“Degree”) Bowls (http://www.finnstyle.com/secco-aste-bowls.html). Material once formed entirely by its function can now be appreciated for its raw beauty and Zen-like regimented pattern.

SECCO products have created an inspiring wave of interest in Scandinavia and demand for SECCO's recycled treasures has been so strong in Japan that they’ve already opened a showroom there. SECCO has chosen FinnStyle.com, one of the largest importers of designs from Finland, to introduce their products to the U.S. consumer via their online showroom, http://www.finnstyle.com.

"This is a timely and irresistible product," says FinnStyle.com CEO Ben Horn. “Aesthetically pleasing products are desirable. Buying green products is noble. Combining the two—as SECCO has done—is simply irresistible."

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