Women Beat the Body Clock

For the first time ever women can now know their fertility fate. A revolutionary new screening service can calculate a woman's ability to conceive at a future date, enabling women to make a more informed choice about when to embark on motherhood.

(PRWEB) June 11, 2006 -- The service meets the demands of a new breed of 21st century women looking to delay motherhood until their 30s. The number of women giving birth aged 35-39 years has almost doubled since the 1980s, with the biggest increase of mothers in this age group living in London and the South West.*

Recent research conducted by ICM** show that this trend is being driven by a generation of potential parents grappling with economic, social and even relationship pressures. The findings revealed:

•    Over half of men and women believe it is more important for women to enjoy themselves than have children.

•    Two thirds of women (67%) think that doing well at work and earning money count for more than bringing up children.

•    53% of women and 46% of men think it is more difficult now than ever to meet the right partner.

The potential downside of this growing number of older mothers has long been debated. The Human Fertilisation and Embryology Authority estimates that a woman aged 35 is half as fertile as when she was 25; and at 40 is half as fertile as when she was 35.***

The new fertility screening service developed by fertility4life.com is a solution to this problem and is designed to help women ‘beat the clock’. The screening measures a woman’s ovarian reserve as well as her progesterone and prolactin levels. Additionally the service includes consultations with a trained midwife to advise on fertility results and conception.

The service has already been successfully trialled by over 500 British women and research out today, National Infertility Day, shows that over two thirds of 25-34 year old women feel that being able to measure your future fertility is a good idea.****

John Gonzalez, CEO of Fertility4Life.com, says: “Women who choose to delay starting a family run the inevitable risk of leaving it too late and, until now, have had little choice but to cross their fingers and wait and see. Through our unique new service, we’re empowering women to face their fertility uncertainties head on and help them make an educated choice about when to start a family.”

Notes to editor:

* Office for National Statistics; General Register Office for Scotland; Northern Ireland Statistics and Research Agency. Statistic based on 1981 versus 2001 comparison.

** Research commissioned by ICM. A random sample of 1,006 adults were interviewed by phone between April 21and April 23 2006. Interviews were across the country and the results have been weighted to the profile of all adults.

*** The Human Fertilisation and Embryology Authority's "Your guide to infertility", www.hfea.gov.uk

**** Poll commissioned by Fertility4Life.com. A random sample of 1,009 adults were interviewed between 31 May and 2 June 2006. Interviews were conducted across the country and the results have been weighted to the profile of all adults. The statistic cited relates to women aged 25-34 with no children (of any age).

Fertility4life.com is a leading fertility treatment provider in the UK. For more information on the company and its ‘beat the clock’ screening service, please visit http://www.fertility4life.com/mni/price_clock.asp

For more information or to arrange an interview with John Gonzalez, please contact:

Alistair Graham / Sarah Brown, GGL PR, T: 0208 962 0601

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