CCL’s Aluminum Bottle Hits the Beach! Caribbean Debut is Days Away

The Caribbean’s first beverage to be bottled in aluminum is being introduced in the Dominican Republic by Miguel Barcelo P. & Company. La Benedicta, a hard cider, will now be available in a 16 oz. crown finish aluminum bottle produced by CCL Container.

Hermitage, PA (PRWEB) June 15, 2006

The launch will be announced at the Loft Bar & Lounge in Santo Domingo, capital city of the Dominican Republic, later this month.

“We are one of the true trendsetting brands among 18 to 25-year-olds,” says Gustavo Cruz Jerez, La Benedicta’s Vice President of Marketing & Sales. “It naturally made sense to get our brand in line with the new trend in the packaging industry.”

CCL has been a driving force in the production of impact-extruded aluminium bottles as an alternative to glass and plastic. Lightweight aluminium bottles give marketers the ability to differentiate certain brands and extend their product lines. They cool faster, are unbreakable, are 100% recyclable, and allow for high-impact graphics not otherwise possible on conventional glass bottles.

“The aluminum bottle is perfect for the on-the-go consumers of the islands,” says Cruz Jerez. “It also has a great on-premise package for beachside parties, and contains ‘black light’ graphics that glow under the ultra-violet lights used in many popular bars.”

CCL’s Aluminex® line of aluminum bottles offers the added benefit of top-to-bottom shaping. They have food-grade internal and external linings to protect product taste and purity and are available in a choice of industry standard resealable closure systems: Crown, CT-38, and CT-28.

Based in Santo Domingo, Miguel Barcelo P. & Company is a leading corporation dedicated to the production, marketing and distribution of premium alcoholic beverages. Visit http://www.labenedicta.com

CCL Container, North America’s leading producer of impact-extruded aluminum packaging, is a perennial winner of Worldstar awards for packaging excellence and innovation. It has ISO 9002 Registered manufacturing facilities in Hermitage, PA, Penetang, ONT and Mexico City, Mexico. Visit http://www.cclcontainermedia.com and http://www.bottlecan.com    

For more information on CCL’s products/services, contact:

Ed Martin, Vice President, Sales and Marketing

CCL Container

Tel: (203) 354-4523

Fax: (203) 354-4524

CCL Container U.S. Operations:

One Llodio Drive

Hermitage, PA 16148

For press information, contact:

Trish Hamer

Delia Associates

Tel: (908) 534-9044

Fax: (908) 534-6856

Website: http://www.delianet.com

For a full downloadable version of this release and photo,

visit http://cclcontainermedia.com/pr/pr-La_Benedicta.html

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