South Florida PR Veteran Launches brainstorm2go, inc., a One-Stop Shop For Creative PR

Sherri Pfefer, who has worked on many award-winning campaigns in her 20+ years in the industry, has launched brainstorm2go, inc. The company was formed to provide out-of-the-box creative solutions to PR firms, ad agencies and businesses of all sizes, looking to generate publicity, build brand awareness, drive sales and ultimately increase revenue.

Weston, FL (PRWEB) June 20, 2006 -- Public relations veteran, Sherri Pfefer, who has worked on many award-winning campaigns in her 20+ years in the industry, has launched brainstorm2go, inc. The company was formed to provide out-of-the-box creative solutions to PR firms, ad agencies and businesses of all sizes, looking to generate publicity, build brand awareness, drive sales and ultimately increase revenue.

"Pfefer’s ability to use creativity to promote anything is unlike any I have ever seen," said Elizabeth Thorp, president of Maryland-based EDT Communications, Inc. "The network she maintains, the incredible knowledge of the media, marketing, and PR industry coupled with her uncanny ability to read and understand the projects at task, is directly related to the vast vision she possesses. I look forward to tapping into the creative resources of brainstorm2go as I build my practice."

Over the years, Pfefer found that many colleagues, clients, friends and family members kept calling her to obtain creative solutions to their PR problems. During the last few years, she dabbled into freelance opportunities that allowed her to provide creative consulting services to those in need, while maintaining a full-time job as corporate communications director for a billion-dollar prepaid wireless services company. Just recently, Pfefer decided to embark on her own, launching brainstorm2go, as she saw a tremendous need for her creative talents.

"Now I have the opportunity to share my creativity with many local and national corporations as well as PR firms and ad agencies, helping them increase their awareness while driving home sales and revenues," noted Pfefer, brainstorm2go’s Chief Idea Officer. "Whether it’s generating ideas for an RFP, analyzing the PR potential of a campaign during an ad agency brainstorm, or customizing a press release for a new product launch, I'm always passionate about the project and motivated by successful results."

Over the course of her career, Pfefer has successfully leveraged that intense creativity and her strong press contacts to secure solid coverage and placement for clients in a wide variety of media, including: NBC’s "Today Show," "The Ellen DeGeneres Show," CNN, Wall Street Journal, New York Times, Business Week, Good Housekeeping, Family Circle, and hundreds of other local and national consumer, business and trade media outlets. Pfefer's client experience includes Arvida, Disney on Ice, Entenmann's, General Electric, Hasbro Toys, Mott’s Apple Sauce, Recording Industry Association of America, Ringling Bros. and Barnum & Bailey, Sharp Electronics, SPArties Mobile Spa Parties, Swim 'n Sport, TracFone Wireless, Ultimate Software, United Airlines and Weight Watchers, among others. Pfefer’s agency employment included positions with the New York offices of Burson Marsteller and Edelman as well as South Florida’s Rubin Barney & Birger, (now rbb Public Relations).

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"When I started SPArties, a mobile spa party service, Sherri was always sharing local media leads that resulted in many stories that created awareness for my business," said Janet Rotella, owner/founder of Deerfield Beach, FL-based SPArties Mobile Spa Parties. "Now that I’ve gone national, I need to cut through the clutter and she continues to find one-of-a-kind opportunities that help to promote my business."

In addition to creative brainstorm sessions, brainstorm2go services include media and analyst relations, collateral development and copywriting, event planning, idea development, media tours, public affairs, RFP outlines, trend monitoring, marketing and promotions and website development. For more information, visit www.brainstorm2go.com.

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