Rémy Cointreau, Key Player in the Wine & Spirit Sector, Enhances its Competitive Intelligence and Market Position Thanks to Digimind Evolution

To consolidate its position as a premium player, Rémy Cointreau must keep constant track of developments in its sector. The group wanted to commit wholeheartedly to their intelligence activities, to strengthen their understanding of the market, anticipate developments and act accordingly. Owning luxury brands such as Rémy Martin (Cognac), Piper-Heidsieck and Charles Heidsieck (Champagne), Cointreau and Passoã, Clés des Ducs (Armagnac) and Mount Gay (Rum), Rémy Cointreau chose Digimind (www.digimind.com) as the leading European provider of competitive intelligence solutions to respond to this challenge.

(PRWEB) June 25, 2006 -- Rémy Cointreau is committed to an on-going process of improvement and innovation in a continued effort to add value to its brands, demonstrating its long-term approach. The group stands out as the "quality reference" for wines and spirits, due in part to constant anticipation of consumer expectations.

The competitive environment in which the group operates evolves very rapidly. Keeping informed in real time, with as complete a view as possible of the smallest changes within the market is therefore essential if a company wishes to progress in terms of responsiveness, anticipation and innovation. This is all the more true if the brand is a luxury product, a leader in its field.

Faced with this highly dynamic competitive environment, Rémy Cointreau wanted to master and optimize its intelligence practices, particularly through uniting all the company's different types of intelligence in one tool.

"After looking at the full range of technical solutions available, we were won over by the quality and range of functions offered by Digimind Evolution as a software, but also by the dynamism of the team at Digimind," explains Xavier Desaulles, Director Marketing Intelligence, Rémy Cointreau.

A combined intelligence system to provide rapid satisfaction

"The key advantage of Digimind Evolution's integrated intelligence platform for the Marketing Intelligence team at Rémy Cointreau is that it incorporates the three main types of intelligence conducted by the company: longstanding media intelligence which has been rendered more productive, field intelligence - through feedback from our sales force - which is now structured, and the new targeted and automated internet intelligence," adds Xavier Desaulles. "The result: the team has at its fingertips a 360° view of all the relevant sources of information required for its intelligence."

Digimind experts have also enabled Rémy Cointreau to structure and optimize all their intelligence processes using the Digimind Evolution platform, leading to considerable gains in productivity: new projects to monitor can be integrated swiftly and intuitively, data is tracked and collected automatically, it is easier to send in feedback (Easy Track agent), information undergoes collaborative analysis and enhancement to provide immediate benefit and, in just three clicks, a customized and illustrated intelligence newsletter can be generated and distributed.

This new combined and collaborative intelligence system, deployed in the Marketing Intelligence department several months ago, meets the needs of the whole department as well as those of fifty further people who receive the customized newsletter every 2 weeks to keep up-to-date on latest developments in their market. Analyses of information are now of better quality and are more reliable, while the resulting data provides a real basis for making strategic or operational decisions.

About Rémy Cointreau

Present in over 70 countries and achieving a turnover of 905.3M Euros in 2005, Rémy Cointreau is one of the major players in the WINE and SPIRIT industry. Brands such as Rémy Martin (Cognac), Piper-Heidsieck and Charles Heidsieck (Champagne), Cointreau and Passoã, Clés des Ducs (Armagnac) and Mount Gay (Rums), place the group firmly in the world of luxury consumables. Rémy Cointreau offers consumers of excellence a unique portfolio of premium brand WINE and SPIRIT, famed and renowned throughout the whole world.

About DIGIMIND and DIGIMIND Evolution

With over 200 customers and many ongoing competitive intelligence projects running in Europe, Digimind is a leading European provider of market and competitive intelligence software and ranked in the Deloitte European Technology FAST 500. Its integrated intelligence platform, Digimind Evolution, is the most comprehensive solution on the market, enabling companies and organizations to deploy and manage their competitive intelligence teams and activities rapidly and easily.

PRESS CONTACT:

Alexander Myles

Press Officer

+44 (0) 5600 766 483

http://www.digimind.com/en/company/news/PR_Digimind_Remy-Cointreau_220606.pdf

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