Swim ‘n Sport Opens New Store in Atlanta’s Perimeter Mall - Opening Marks Fifth Georgia Store

Swim ‘n Sport, the nation’s leading high-fashion swimwear chain, announces the grand opening of its newest store in Atlanta's Perimeter Mall. The new store marks the company’s fifth store in Georgia and continues the Miami-based retailer’s expansion into major metropolitan markets across the country.

Miami, FL (PRWEB) June 28, 2006

Swim ‘n Sport, the nation’s leading high-fashion swimwear chain, announces the grand opening of its newest store in Atlanta, Georgia. The opening at Perimeter Mall is the company’s fifth store in Georgia and continues the Miami-based retailer’s expansion into major metropolitan markets across the country.

“Atlanta is an ideal market for Swim ‘n Sport,” said Mark T. Sidle, president of Swim ‘n Sport. “The rapid and sustained growth Atlanta continues to experience in its metro area fits our expansion plans, and provides a great opportunity for a Swim ‘n Sport store to bring the best in ladies high fashion swimwear including juniors, contemporary and traditional collections.”

The Perimeter Mall Swim ‘n Sport store has a refreshing layout and design complete with bright, bold, spring colors featuring stylish swimwear displayed directly on the walls. It’s a customer-friendly approach that allows the most fashion-conscious consumer to shop by style, from tankini to one-piece or bikini and separates. For trend seekers, the store also offers resort and sportswear catering to a variety of tastes and lifestyles along with accessories from sunglasses to sandals.

Swim ‘n Sport Shops first opened its doors more than 50 years ago, catering to the missy market with swimwear and sportswear. The company was founded by Sidle’s father, after an unsuccessful stint in the department store business. When the elder Sidle’s accountant told him the most profitable department was swimwear, Sidle branched off and created Swim ‘n Sport Shops. “Today, bathing suits are no longer just for the beach or pool,” adds Sidle. “The swimwear industry has joined the high-fashion industry and the styles we have today mimic those that we see on the runways – from bling to bold patterns, to matching skirts and accessories. There’s a suit in our store for everyone.”

About Swim ‘n Sport

Established in 1954, Swim 'n Sport is the nation’s leading high-fashion swimwear chain operating 34 stores in Arizona, Colorado, Florida, Georgia,, Louisiana, Maryland, North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia. Swim ‘n Sport caters to the junior, contemporary and missy shopper with swimwear from more than a dozen designer labels and 30+ brands, including Michael Kors, Calvin Klein, Ralph Lauren, Gottex, Anne Cole, XOXO and Rampage. Swim ‘n Sport is the one-stop-shopping vacation headquarters featuring resortwear, sportswear and a variety of sandals and accessories for the sun enthusiast. For those seeking to shop in the comfort of their home, visit http://www.swimnsport.com for an on-line catalog and additional information.

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