IAB Appoints New B2B Council Chair

The Internet Advertising Bureau, the trade association for the internet marketing industry, has appointed Val-Pierre Genton, Head of Media at BrightTALK as the new chair of its B2B Council.

London, UK (PRWEB) July 7, 2006 -- The Internet Advertising Bureau, the trade association for the internet marketing industry, has appointed Val-Pierre Genton, Head of Media at BrightTALK as the new chair of its B2B Council. The IAB B2B council was set up in 2005 to further research and consolidate thinking for online marketing in the B2B sector. With both agency and client-side representatives, their remit includes internet advertising tools such as email, search, rich media, tracking and affiliate marketing.

Val-Pierre is a pioneer in the fast-growing sector of rich media. Previously Founder & Managing Director of e-Symposium Ltd, he is credited with developing the e-Symposium™ format, which entails live half-day or one-day online events which are broadcasted via BrightTALK’s proprietary webcasting technology.

“B2B online advertising and marketing is experiencing phenomenal growth and we are in a very exciting place at the moment. However, as always with fast-growing and fast-moving sectors, it can be difficult to keep on top of all the developments and best practice.

By driving research and knowledge transfer in the online B2B landscape, the IAB is unique in providing agency- and client-side with really valuable educational information and resources. I’m honoured to have been elected and I look forward to this exciting role.”, says Val-Pierre.

About BrightTALK

BrightTALK® Ltd. is a world-leader of online events, webcasting, web conferencing, webinars, email marketing and rich media portal technologies & services. Its online events unit is the first dedicated online event organiser for business information & media companies, non-profit-making associations and international corporations. BrightTALK’s online event formats include e-Symposium™, online business clubs, round table webinars and online TV. For more information on BrightTALK, please visit www.brighttalk.com.

About the Internet Advertising Bureau

The Internet Advertising Bureau (IAB) is the trade association for the internet marketing industry. Online represents the most exciting and fastest growing advertising medium. The IAB’s job is simple; it works to ensure (with the help of its members) marketers can easily identify the best role for online and help them engage their customers and build their brands by demystifying the online landscape and providing a better understanding through a combination of resources and events. For more information on the IAB, please visit www.iabuk.net.

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