Marketsync Embeds ExactTarget to Create Integrated Correspondence Solution

Marketsync strengthens partnership with ExactTarget

KIRKLAND, WASHINGTON (PRWEB) June 7, 2010

Marketsync, Inc., the only provider of an integrated correspondence solution for Salesforce CRM, announces that it has embedded ExactTarget’s email marketing technology within the Marketsync Suite. Building on a solid partnership, the Marketsync and ExactTarget solution enables users to seamlessly execute email marketing campaigns as part of their multichannel correspondence mix.

“By embedding ExactTarget’s email marketing technology, Marketsync can now provide its clients with our powerful email marketing solution directly from the Marketsync Suite,” said Jim Kreller, ExactTarget’s vice president of channel sales. “The ExactTarget Embedded Edition makes all the power, security, scale and sophistication of our enterprise capabilities available to technology providers looking to extend their technology through email marketing.”

With ExactTarget Embedded, Marketsync Suite users can send emails with ExactTarget’s rich deliverability, personalization, and sender reputation protection, even if they aren’t an ExactTarget customer. Marketsync customers Egencia, Bank of Oklahoma, Kadient, and Sirva now leverage specialized email marketing tools and easy-to-use features to conduct professional email campaigns from within the Marketsync solution.

“This partnership is really game changing for Marketsync Suite customers,” said Doug Ebstyne, Marketsync Chairman and CEO. “Now they can get the best-in-class email deliverability out of the box. Any Salesforce.com user that is serious about increasing sales productivity in today’s market must use Marketsync!”

With this announcement, Marketsync tightens its partnership with ExactTarget and strengthens its offering for sales and marketing professionals. Marketsync Suite makes it easy for Salesforce.com users to send personalized, 1-to-1 communications that include any combination of emails, letters, packages, collateral, or print on demand materials, with just a few clicks. ExactTarget is also a Marketsync customer and uses the solution internally to boost sales prospecting for its 70+ sales representatives.

Marketsync offers both integrated support for ExactTarget, designed for customers who already have an ExactTarget account, and now the embedded support for users who do not have a relationship with ExactTarget. Companies can find Marketsync Suite on the ExactTarget Extension Network.

About Marketsync
Marketsync is the only cloud-computing company that makes it easy for Salesforce CRM users to send personalized communications with any combination of emails, letters, packages, collateral, or print-on-demand materials with just a few clicks. With Marketsync, companies can add multi-channel correspondence to any sales, service or marketing program—making it richer and more effective. Force.com developers can also easily add Marketsync to any Force.com application for a more robust solution. Customers like ExactTarget, Kadient, Bank of Oklahoma, Egencia, Sirva, and others transform their sales prospecting and correspondence to cut through the clutter and reach decision makers quickly. For more information, visit http://www.marketsync.com or call 425-814-3900.

About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit http://www.exacttarget.com or call 1-866-EMAILET.

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