Friends University Chooses PlattForm as Agency of Record

PlattForm, a leader in the postsecondary education marketing industry, will provide all newspaper, television, radio and media placement services as well as direct mail and Internet services for Friends University.

Olathe, KS (PRWEB) July 13, 2006 -- PlattForm, a leader in the postsecondary education marketing industry, has been selected as the primary advertising agency for Friends University.

The agency will provide all newspaper, television, radio, and media placement for Friends. In addition, PlattForm will oversee the school’s direct mail initiatives and Internet services, which include placement on Search4CareerColleges.com, a school search web site.

“My main reason for choosing PlattForm was based on my prior experiences working with advertising agencies and lead generation vendors,” said Pam Pennington, Friends University Executive Director of Marketing and Strategic Growth. “PlattForm goes above and beyond a typical ad agency or lead generation vendor and becomes an enrollment partner. The tracking, reporting and focus on higher education is not found with a typical ad agency.”

Friends University is a comprehensive, independent university that provides a high-quality undergraduate and graduate education. With campuses located in Wichita, Topeka and Lenexa, Kan., the school offers Associate, Bachelor’s and Master’s degrees.

About PlattForm

PlattForm is an all-encompassing advertising agency specializing in creative solutions for higher education and all branches of the U.S. military. Boasting an internal creative staff of more than 350 individuals, the Kansas City-based agency provides Admissions Support, Lead Generation, Creative Services, Public Relations and Contact Center services. These services enable PlattForm to target a given demographic through various communications methods – television, radio, print, Internet, direct mail and telemarketing.

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