ECS Refining Establishes Ecollective: Scalable E-Waste Recycling Initiative That Fosters Open Collaboration Among Industry Stakeholders

Comprehensive electronic waste recycling program provides solution and platform for participation of e-waste collectors, electronics manufacturers, retailers, and city municipalities.

Santa Clara, CA (PRWEB) September 1, 2010

ECS Refining, a recycling and end-of-life services company that specializes in electronic, industrial equipment and hazardous wastes, is introducing a consumer-focused e-waste recycling initiative called ecollective to facilitate a national solution to a growing problem. The ecollective initiative aims to provide a convenient consumer drop-off location within 10 miles of most households in the United States, for safe and secure recycling of consumer electronics.

For industry stakeholders such as collectors, electronics manufacturers, retailers, and city municipalities, ecollective provides clear integration points to help them accomplish their goals, objectives and requirements for their e-waste take-back programs. In those states that have enacted e-waste legislation, ecollective offers a way for industry participants to better collaborate, but it does not require such legislation to provide an effective e-waste recycling framework.

Electronic waste is fast becoming a top priority for the United States. The Environmental Protection Agency (EPA) has just added the disposal of e-waste to a list of the agency’s top four environmental priorities, alongside issues such as climate change, air quality and access to clean water. Ecollective aims to implement a national solution to the problem by leveraging existing infrastructure, implementing best practices, and employing public outreach and communication.

“Environmental stewardship has always been a driving force for ECS Refining, and we have developed responsible and efficient recycling services and techniques to process many kinds of hazardous wastes, including e-waste,” said Jim Taggart, founder and president of ECS Refining. “Ecollective is our way of collaborating with the industry to step up and solve the problem. It will support our industry partners’ objectives so that we can all provide consumers with a convenient way to recycle their e-waste responsibly.”

Ecollective provides a winning solution for all stakeholders
Ecollective will drive incremental business to partnering e-waste collectors through integrated marketing programs that direct consumers to the ecollective website, where they can locate a local e-waste collector affiliated with the program. All e-waste collected through the ecollective network will go to ECS Refining facilities, where it will be recycled properly and all data will be securely destroyed, enabling collectors to operate under a national brand that is trusted by consumers.

For manufacturers of consumer electronics, ecollective offers a turnkey e-waste recycling program that enables them to achieve regulatory compliance in extended producer responsibility states. The ecollective program can also be tailored to their needs by integrating sales promotions for customers who want to return an end-of-life consumer electronics product to its manufacturer.

Similarly, retailers of consumer electronics and office products are looking for a single, dependable e-waste recycling program to which they can direct their customers, many of whom already are asking what they should do with their end-of-life and obsolete electronics products. Ecollective enables retailers to implement an environmentally responsible and secure e-waste drop-off program that can enhance their existing take-back program, and can provide a solution that requires zero retail or warehousing floor space. Retailers can also use ecollective to generate sales by driving consumer promotions focused on e-waste take-back.

Ecollective also provides a practical solution for the needs of state, regional and local governments, and other public entities that want to provide their residents with a simple way to responsibly recycle end-of-life electronics.

Ecollective rollout timeline
The ecollective program will initially focus on California, with planned roll-out to other markets with state legislative programs. ECS Refining is currently engaging with state-approved e-waste collectors across California, as well as electronics OEMs, electronics retailers, and municipal solid-waste facilities looking to add e-waste collection to their residential refuse pickup. The ecollective program will be rolled out to consumers and businesses through a focused public awareness campaign that commences in October. To join the ecollective initiative, contact Mark Robards at ECS Refining: mrobards(at)ecsrefining(dot)com.

Connect with Ecollective
The ecollective consumer website will launch at the beginning of October. For the latest developments, visit the ecollective Facebook and Twitter pages.

Learn more about ECS Refining
For more information about our operations and the latest news from ECS Refining, visit our website, blog, Facebook page, and Twitter page.

About ECS Refining
ECS Refining is a recycling and end-of-life services company specializing in electronics, industrial equipment and hazardous wastes. Utilizing a variety of approaches, including recovery and refining, asset management, and refurbishment and resale, we are dedicated to optimizing our services for a sustainable outcome. Because we work with such a wide variety of materials from hundreds of different sources, and have strong connections with partners both upstream and downstream, we’re adept at applying our skills and knowledge to formulate smart and planet-friendly solutions for our customers. Recycle responsibly. Recycle with ECS Refining. See http://www.ecsrefining.com and follow us on Twitter @ecsrefining for more information.

# # #