New Customer Experience Seminar on Split Buying Personalities Offered by The Whetstone Edge

A new teleseminar entitled “Split Buying Personalities, the Customer Experience and Profitability” is scheduled on August 3rd, offered by The Whetstone Edge, LLC. Understanding the different buying personalities is the key to reaching today’s customer. This teleseminar will show businesses how to develop customer experiences that are engaging and compelling, leading to greater loyalty and profitability

Pleasant Hill, CA (PRWEB) July 21, 2006 -- The Whetstone Edge, LLC, a customer-centric strategy consulting firm, announces a new customer experience teleseminar on August 3rd, 2006 that focuses on split buying personalities. Managing Partner John I. Todor, Ph.D, will present the psychological principles that make a customer experience engaging and compelling, as well as the business strategies that will enable participants to put these principles into action. The teleseminar includes concepts presented in Dr. Todor’s forthcoming book, “Addicted Customers: How to Get Them Hooked on Your Company.”

“All customers exhibit a split personality when it comes to making purchase decisions,” says Dr. Todor. “One is indifferent and focused on price and convenience, while the other is engaged and fueled by desire with little concern for price. Customer experiences that emotionally and psychologically engage customers stimulate desire and commitment, and lead to a high lifetime value.”

Seminar topics include how a business can escape competing on price, and how to appeal to the desired buying personality of each customer. More information on this seminar is available at www.TheWhetstoneEdge.com/teleseminars.

John I. Todor, Ph.D., is the Managing Partner of The Whetstone Edge, LLC, where he applies years of scholarly research on human behavior to real world buyer-seller dynamics to help clients build customer equity and increase profits. He has conducted seminars worldwide for Hewlett-Packard and other technology companies to help their customers see how new business strategies and digital technology can strengthen customer relationships and profitability. He is the author of two books, “Winning Mindshare” and “Addicted Customers,” and has published numerous papers on customer equity, marketing automation, relationship marketing, and the psychology of the customer experience. More information is available at www.TheWhetstoneEdge.com.

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