Chlorine Agony Banished for Millions as Natural Pool Treatment Wins Charity’s Seal of Approval

Bloodshot eyes, dry skin and throats, and the agony of swallowed water could be a thing of the past for millions of British and French swimmers, following the “Seal of Approval” for a new alternative to chlorine.

Dordogne, France (PRWEB) July 22, 2006 -- Swimming Pools France, Pristine Blue non chlorine sanitiser update.

Bloodshot eyes, dry skin and throats, and the agony of swallowed water could be a thing of the past for millions of British swimmers, following the “Seal of Approval” for a new alternative to chlorine.

The award, from charity Allergy UK, comes as hot tubs, spas and swimming pools become the “must have” home accessory for summer 2006.

Pristine Blue uses a natural copper sulphate solution at levels permitted for use in drinking water, to make swimming a more pleasant experience for everyone, but particularly children who won’t even need goggles. The product has been proven in the US, where it is approved for use in all 52 States, and used in 600,000 pools and spas.

Its makers say it will make swimming much more enjoyable for all, and will open up the sport to millions of people who may find chlorine a problem like the 1 in 3 people suffering from an allergy and with skin conditions like psoriasis. It should also prompt public pools, schools, leisure centres and health clubs to use the safer, natural alternative.

…And it’s also easier on the pocket, as running costs are 25 per cent cheaper than traditional chlorine.

The top award from Allergy UK follows a review of scientific studies showing Pristine Blue is a safe alternative to chlorine treatments and will prevent skin and respiratory irritation. Pristine Blue also avoids any damage to hair, costumes, and even pool liners and equipment associated with traditional water treatment.

Allergy UK’s Business Development Director, Jules Payne, said it could transform the lives of millions of families across the UK, particularly during the extra hot summer.

She said, “We are very excited to present this award to such a groundbreaking and innovative product. The benefits to allergy suffers are immense, and as families prepare for their summer holidays the demand for a chlorine alternative is at its highest.

“With a link now established between chlorine and the aggravation of asthma, we hope that more public pools and schools will invest in new technology to provide safer, inclusive swimming to a much wider audience.”

Pristine Blue founder Mohsen Hawary said: “Until now, there has been no real alternative to conventional water treatments for swimming pools and spas, so owners have been left with ‘sledgehammer’ chemistry to deal with bacteria, and often harsh, volatile chemicals to handle at home.

For more information on Allergy UK, visit www.allergyuk.org or call the helpline on 01322 619898.

For information regarding Pristine Blue in France please contact: Property Services France, Lee Coleman, +33 (0)5 53 80 79 02 or email: sales@propertyservicesinfrance.com

For further press information, images, interviews or case studies, contact:

Matt Steele / Alan Murray

020 7544 0016

matt @ murraypr.com

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