Twist and Drink: Survey Shows Openness to Screw Caps

In a recent PoppingCorks.com survey, 80% of 1,899 participants indicated that they are at least open to purchasing a wine with a screw cap.

Toronto, ON (PRWEB) July 25, 2006

A recent survey of 1,899 people conducted at PoppingCorks.com (http://www.poppingcorks.com) shows that a majority of them are at least open to purchasing a wine with a screw cap.

“The Popping Corks survey makes it pretty clear that wineries shouldn’t have too much fear of putting their wines under a screw cap,” said industry expert Tom Wark. (http://www.warkcommunications.com) “The growing acceptance of screw caps is good news because it means wineries will be welcomed by consumers when they're taking steps to assure the quality control of their wines.”

Specifically, of the 1,899 people who participated in the PoppingCorks.com survey on purchasing wine with a screw cap, 34% said that their purchase depends on the type of wine; 4% said that it depends on the price of the wine; 30% were indifferent; 14% preferred screw caps; and 20% said they would never purchase a wine with a screw cap.

A new survey question is available on the site, which asks visitors about the type of wine they drink. The question and its potential answers, along with results to date, are available at: http://www.poppingcorks.com.

PoppingCorks.com is a free comprehensive directory of over 4,100 recent wine reviews that saves visitors the time and trouble of going to numerous sites to access current reviews. Site content is continuously updated with material from wine columnists at major US and international publications such as Decanter, Forbes, The Guardian, The New York Times, The Wine Spectator and Wine & Spirits Magazine and numerous wine web sites. Links to 197 related wine sites are also provided, including links to numerous important wine weblogs of significant value to the wine community. PoppingCorks.com helps people purchase wine for themselves and as gifts, and is an in-depth resource for wine writers and educators, professional wine buyers and those who do a lot of business entertaining.

The PoppingCorks.com web site provides several features for users including:

• “Tell A Friend:” wine reviews can be easily e-mailed to friends and family.
• “Bookmark:” users can "bookmark" or save reviews along with their own personal notes for fast future reference
• “WineSpotting:” a concise free weekly Newsletter that highlights key reviews via e-mail is available.

For further information, please contact or visit http://www.poppingcorks.com.

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