BoardGameGeek Goes Personal with mSpoke Technology

From the largest traditional publisher sites to new media niche sites, mSpoke’s Adaptive Personalization Engine is proving its ability to attract and retain site users – ultimately leading to increased profitability.

Pittsburgh, PA (PRWEB) July 27, 2006 -- mSpoke announced today that the popular board game enthusiast site BoardGameGeek has gone live with the mSpoke OnDemand solution. BoardGameGeek uses the technology to deliver individualized content and advertisements to its users.

BoardGameGeek chose mSpoke OnDemand because it is the only solution to deliver the power of personalization in a transparent, user-customizable framework to deliver the most relevant content to each individual user.

mSpoke’s Adaptive Personalization Engine keeps up with each user’s changing interests, and uses an evolving set of rules to select the most relevant content for delivery. At any time, the user can view and refine those rules. Both new and current users of the BoardGameGeek site can access the personalization by logging on to the “My Board Game Feeds” section at the top of the homepage.

Scott Alden, founder of BoardGameGeek, said “I've been wanting to do something to bring together some of the scattered board game blogs for a while. mSpoke OnDemand lets me do that, and I like that it adapts in response to user behavior and feedback to keep delivering relevant content, even as a user’s interests change. And, since advertising is the price of free content, I like being able to present my users with advertising that has a high likelihood of being relevant for them.”

According to Matt Fleckenstein, VP of Marketing for mSpoke, “BoardGameGeek represents an exciting milestone for mSpoke because it proves the versatility of the technology and its ability to serve a broad range of very unique customers.”

Companies who are interested in providing personalized content and advertising to their clients are encouraged to contact the sales team at 412-325-2400.

###