Aeroplan's Web Success Chronicled by Ecommerce Vendor Elastic Path

Vancouver-based ecommerce software vendor Elastic Path releases a case study detailing an innovative and unique multi-lingual retail site with Aeroplan, a noted loyalty management company.

Vancouver, B.C., Canada (PRWEB) July 24, 2006 -- Elastic Path Software (http://www.elasticpath.com), pioneer of flexible ecommerce, has released a case study chronicling a recent ecommerce project for Aeroplan (http://www.aeroplan.com) -- a recognized leader in the loyalty management field.

As Canada’s premier loyalty marketing company, Aeroplan’s more than five million members redeemed more than 52 billion Aeroplan Miles representing approximately $40 billion CAD in consumer spending. Moving forward, Aeroplan sought an innovative solution to move mileage redemption towards a web-based, self-service redemption model.

The system needed to blend seamlessly with Aeroplan’s existing business systems and platform architecture. As Aeroplan’s Web Development Manager, Sean Burke-Gaffney, explains, “We didn’t want a duct-tape solution, we wanted a round peg for a round hole.”

While providing the exacting architectural fit required by Aeroplan, Burke-Gaffney also needed a solution to fit within budget. Again Elastic Path fit with a 3-to-1 or 4-to-1 Total Cost of Ownership savings over other evaluated platforms.

Aeroplan also needed to publish the site in both French and English plus conduct transactions using a “non-financial currency” -- due to the inherently flexible nature of the Elastic Path ecommerce software (http://www.elasticpath.com), both of the requirements were efficiently accommodated.

Harry Chemko, CEO of Elastic Path Software points out, “Aeroplan was an ideal customer for Elastic Path as they utilized the powerful built-in features including multi-language and variable currency support to reach their objective. With the majority of Aeroplan’s non-flight rewards redemptions now conducted online, we are pleased to have played a role in their success.”

Burke-Gaffney shares Chemko’s enthusiasm and describes the project as an, “Unconditional success,” and continues by saying, “Everybody from top to bottom on the business-side is ecstatic and the feedback from our members has been tremendous.”

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