Jewelrypayless.com Adds 12K to Lineup

Online retailer Jewelrypayless.com expands its product line with 12K Yellow Gold Hip Hop Jewelry.

Los Angeles, CA (PRWEB) July 26, 2006 -- Online retailer Jewelrypayless.com (http://www.jewelrypayless.com) in recognition of the growing interests in the world of bling has added 12K yellow gold plated hip hop jewelry to its website. The new additions consist primarily of crosses, crown pendants and bullet chains. The 12K gold is plated over sterling silver and includes Russian made diamond simulated cubic zirconia stones.

As gold continues to increase in price, 12K yellow gold plated jewelry has become a popular alternative for Hip Hop fans. Yellow gold has come to represent a new trend amongst the Hip Hop community. It reflects the higher value of gold as attributed to the dramatic increase of gold in the past year. Consumers appreciate the notion of wealth and success as inspired by yellow gold jewelry. Silver or white gold are not as viable as the vibrancy of yellow gold, ostensibly.

“We have entered a new market with 12K yellow gold in anticipation of even greater interest down the line,” said marketing manager, Derek Belay.

12K gold appeals to the price conscious consumer, as well. It contains a lesser percentage of pure gold than 14K, resulting in a lower cost basis. The plated nature of the jewelry ensures that less gold is used throughout each piece lessening the price burden. Quality can be assured with the use of sterling silver, popular for its combination of durability and affordability, as the underlying material.

Jewelrypayless.com is an online retail website featuring sterling silver, gold and cubic zirconia jewelry, located in Southern California.

Contact: Derek Belay, Office: 626-571-5874

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