Marketers: Learn How to Please the Major Search Engines at the Same Time

Michael Murray, Fathom SEO's vice president, will speak at a national conference and explain what it takes to appeal to Google, MSN and Yahoo!

Cleveland, OH (PRWEB) July 26, 2006

The popular Search Engine Strategies Conference & Expo 2006 named Michael Murray, Fathom SEO's vice president, as a presenter for the "Can You Please Them All?" session on August 8 in San Jose, Calif.

Murray will detail how to effectively mix keyword selection with page titles, META data and content to make the best impression on the major search engines. It's all a matter of timing and degree, he said.

"It’s not always practical to try to appeal to every engine at the same time, but it is possible to rank well if you’re careful about documenting your efforts and making minor changes to an overall strategy," Murray said.

Fathom SEO also will be an exhibitor during the event (Booth #833). For more details, visit the official Web site:

http://www.searchenginestrategies.com/sew/summer06

Fathom SEO (http://www.fathomseo.com) is a market-leading search engine optimization firm dedicated to complete SEM services, with an emphasis on organic Search Engine Optimization (SEO). We also provide pay-per-click (PPC) consulting, link building, and integrated permission-based e-mail marketing services. Clients include Eaton Corp., FedEx Custom Critical, Bissell, and the Cleveland Clinic.

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