JCPenney Helps Give Back this Back-to-School Season

Retailer teams with IZOD to provide cash-gift-reward’ program to schools

New York, NY. (PRWEB) July 31, 2006 – JCPenney, one of the nation’s largest retailers, and IZOD today announced that they will be expanding their Cash Gift Reward program from web and catalog sales to now include in-store purchases on this coming school year’s Approved School Wear sales. Any purchase of IZOD Approved School Wear made through JCPenney qualifies for a 5% Cash Gift Reward back to schools.

IZOD and JCPenney are the first to introduce the Cash Gift Reward program to the apparel industry on all three major channels of distribution. The Cash Gift Reward program allows parents to help give money back to the school of their choice

“We are delighted to be able to offer parents the opportunity to give back to schools while buying IZOD’s Approved School Wear,” said Donna Barranco Fisher, Educational Consultant for IZODed.com. “More and more schools are advocating the academic and behavioral benefits of adopting standardized dress policy. This is reflected in the growing number of schools and districts implementing some type of dress code policy. As the trend grows, parents and families are quickly learning the financial advantages of dressing their children in uniform. With the ‘cash-gift-reward’ program, JCPenney and IZOD are now helping schools see financial benefits themselves.”

JCPenney and IZOD offer top quality, great value and tremendous convenience for parents this fall with uniforms that are easy-care, durable, and stain- and wrinkle-resistant. The IZOD uniform line is available in three easy ways from JCPenney: in most stores during the back-to-school season, online at www.jcp.com and through the JCPenney catalog, accessible 24 every day at 1-800-222-6161. Most schools’ dress code policies are listed at www.IZODed.com where parents and students can search for their school’s requirements.

Regardless of where you are, or when you want to shop, you can now find cost-effective easy solutions to nearly every dress code, uniform or spirit day requirement with styles from America’s most trusted brands in Approved School Wear at leading retailers like JCPenney.

Web sites:

JCPenney Online 24/7 Uniform Shop

http://www.jcpenney.com/

IZOD / Look up dress codes

http://izoded.com/dressCodeSearch.php

Contact:

Liam Collopy

Vice President

LCO - Levine Communications Office

1180 S. Beverly Dr. Third Floor

Los Angeles, CA 90035

T: 310.300.0950 x 232

F: 310.300.095

www.LCOonline.com

Alastair Duncan

Account Executive

LCO - Levine Communications Office 1180 S. Beverly Drive Third Floor

Los Angeles, CA 90035

###