Outdoor Adventure Kids Wins at ICAST in Vegas

Canadian company Outdoor Adventure Kids wins prestigious New Product Showcase Award at ICAST 2006.

Las Vegas (PRWEB) August 1, 2006 -- St. Thomas, Ontario based Outdoor Adventure Kids Inc. (www.outdooradventurekids.com) wins ICAST’s 2006 New Product Showcase Award -- Best in Category Kid’s Tackle with the Jr. Fisherman(TM) Rod Combo.

Outdoor Adventure Kids Inc. “soft-launched” its exclusive line of kid’s fishing rods and equipment in the Canadian market earlier this year and was officially debuting its line to the world at the ICAST show in Las Vegas July 19-21 (booth #709).

“Being recognized in this way is a tremendous honor,” says Rosemary Harris, founder and CEO of Outdoor Adventure Kids Inc. “This is an amazing time for kids and families to get together and enjoy a sport that is very inexpensive. Kids flourish with having the opportunity to enjoy the outdoors. Children given the opportunity to fish one day will grow up to be adults with great memories. Families are able to take their children to a stream or river; it’s not about buying a boat and needing a cottage. We saw the need for the boy that was in between a toddler and a man that was not being addressed within the fishing industry and the Jr. Fisherman(TM) was born.

Outdoor Adventure Kids products are made with young men in mind. “It’s all about introducing young boys to fishing and giving them the tools that will help them have positive and successful experiences.”

There is a need for fishing equipment specifically made for young boys. According to the U.S. Fish & Wildlife Service, there are 34.1 million anglers in America. The industry was in a decline and changes needed to be made.

Products are available to fish, however the youth market was being overlooked. It’s time we take care of the future of fishing. Outdoor Adventure Kids Inc. is dedicated to educating and inspiring new anglers to the sport of fishing.

“Anybody can fish. Fish don’t discriminate as to who catches them, be it male or female, young or old. People today are searching for something that is different from the ordinary experience and we are hopefully going to introduce more families into an experience that will be passed down to future generations.”

Having the right equipment for fishing is a must. A man’s fishing rod doesn’t fit properly in a younger man’s hand. It’s too heavy for a couple hours of use and sometimes is too hard for them to learn how to fish with it. Outdoor Adventure Kids created our fishing rods made for a youth angler; the Jr. Fisherman(TM) is lighter and shorter so that they have the advantage of not tiring out.

Outdoor Adventure Kids offer products made for youth between ages 6–14 and are available online at www.outdooradventurekids.com.

About Outdoor Adventure Kids Inc.

OAK Inc. is a Canadian-based, privately owned company that develops and markets its own proprietary line of outdoor and lifestyle products for youth. OAK Inc.’s initial product line up focuses on fishing rod and accessories geared to the millions of young youth anglers throughout North America. The company is committed to promoting fishing as a healthy lifestyle for children and their families.

For more information:

phone: (519) 488-1483

fax: (519) 764-9695

About ICAST.

The International Convention of Allied Sportfishing Trades or ICAST, is the American Sportfishing Association’s premier event. For nearly 50 years, the world’s largest sportfishing expo brings together more than 6,000 representatives of the sportfishing community driving sportfishing companies’ product sales year round.

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