Top 50 Diversity Employers for 2002

THE BLACK COLLEGIAN Magazine, the 32-year-old career and self-development magazine and Universum Communications, an international research firm, have announced the Top 50 Diversity Employers for 2002.

The Top 50 Diversity Employers is the result of the diversity preference survey conducted by Universum Communications which polled over 3,500 minority students, both undergraduate and MBA students from 53 universities with large enrollments of African Americans, Hispanic Americans, Asian Americans and Native Americans. The results determined the ranking of the Top 50 preferred employers. Universum Communications chose THE BLACK COLLEGIAN Magazine as its publishing partner for its diversity preference survey (Universums MBA preference survey is published in Fortune Magazine, the 500 issue). The diversity preference survey will be published in THE BLACK COLLEGIANS First Semester Super Issue (October).

We at Universum are excited to embark on the second year of an ongoing relationship we have established with THE BLACK COLLEGIAN Magazine, working together to keep corporate America on the forefront of current trends in diversity recruitment and the hot issues among today's students," said Claudia Tattanelli, CEO of Universum Communications, Inc.

"The strength of a companys commitment to workplace diversity is an important factor that minority students consider in selecting employers in which to begin their career," said Preston J. Edwards, Sr., CEO and Publisher of THE BLACK COLLEGIAN Magazine. "The survey identified the top 50 companies minority students would like to work for and will serve as an important guide for students to use in identifying companies in which to interview," added Edwards.

Top-Ranked Companies Among Minority Students

Company     Ranking 2002    Preferred by (%)

Goldman Sachs     1     14.32

Merrill Lynch     2     10.42

Walt Disney     3     10.37

Microsoft     4     10.31

IBM     5     9.97

Morgan Stanley     6     9.85

McKinsey & Company 7     9.73

BMW     8     9.47

Sony     9     8.82

Coca-Cola     10     8.78

AOL Time Warner     11     8.71

J.P. Morgan Chase 12     8.63

PricewaterhouseCoopers    13     8.41

Citigroup     14     8.26

Accenture     15     7.98

Boston Consulting Group    16     7.94

Fox Entertainment    17     7.52

General Electric    18     7.41

Ernst & Young     19     6.51

Andersen     20     6.31

Nike     21     6.12

Pfizer     22     6.08

Deloitte Consulting 23     6.05

Bank of America     24     5.88

Johnson & Johnson 25     5.66

Bain & Company     26     5.50

Dell Computer     27     5.38

Intel     28     5.23

Procter & Gamble 29     5.01

The Gap     30     4.89

Cisco Systems     31     4.85

Boeing     32     4.78

American Express 33     4.73

3M     34     4.60

Lehman Brothers     35     4.32

AT&T     36     3.95

LucasArts/LucasFilm 37     3.82

Booz-Allen Hamilton 38     3.76

Credit Suisse First Boston 39     3.75

Merck     40     3.71

Deloitte Touche Tohmatsu 41     3.71

Abbott Laboratories     42     3.70

Charles Schwab     43     3.60

LOréal     44     3.57

Deutsche Bank     45     3.52

Miramax Films     46     3.51

Hewlett-Packard     47     3.46

General Motors     48     3.35

Motorola     49     3.34

Bristol-Myers Squibb 50     3.16

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